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User-centered product development using lean start-up by valantic

Digitalization Services

Susanne Wolf

December 12, 2024

valantic employee arrives at the office by bicycle

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Successful businesses create innovative products and business models that offer practical solutions and inspire their markets. The key to this is to consistently align services and products with customer needs. Neglecting this can increase the risk of a “waterfall” effect, leading to longer product roll-out cycles and soaring development costs. Lean start-up provides a framework for streamlining successful new product development and company foundation.

Lean start-up – the key to streamlined processes

Lean start-up is an approach that emphasizes early market testing and continuous learning. Much like design thinking, it places users at the core of all considerations. At valantic, we apply proven innovation methods, including user personas, customer journeys, and business model generation, within this framework.

The iterative lean start-up process at valantic

Understand the customers’ problem: Clearly formulating the problem is a crucial step toward finding a successful solution.
Design the solution: Determine how your product can create value and contribute to solving the identified problem.
Describe the business model: Define the target group and use the business model canvas to develop a functional business model.
Select critical risks: Systematically identify and evaluate potential risks by formulating testable hypotheses.
Build a minimum viable product (MVP): Begin with a product vision and develop the MVP, containing the minimum features needed to achieve validated learning about your customers.
Testing with customers: Use experiments with the MVP to test the risks most critical to the achievement of the product vision.
Evaluate feedback: Analyze the feedback and discussions with customers to gain insights.
Update the business model: The business model should be adaptable. It’s important to quickly incorporate market feedback to make necessary improvements.

Download valantic Lean Start-up Poster now!

Lean Start-up is a framework for lean, successful new product development and company formation.

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Expert backing: lean start-up at valantic

Tailored to your unique entrepreneurial challenges, valantic facilitates efficient, customer-centered, and low-risk product development using the lean start-up approach.

We assist you in implementing lean start-up as a framework for streamlined and successful new product development.
We tailor the lean start-up concept to the specific needs of large enterprises with our custom process model, the valantic “corporate lean start-up”.
We help you choose the appropriate innovation methods that align with the project phase and the unique context of your project and company.
We collaborate with you to establish programs for start-up incubation and acceleration.
We support young founders and start-ups in their initial steps and facilitate connections with large companies.

Let’s talk

Lars Usling

Manager

valantic

Patricia Haas

Senior Consultant

valantic

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