Optimizely

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Customer Experience March 26, 2026

Data-driven optimization: A/B Testing with Optimizely & Agentic AI

The basics of A/B testing are no longer sufficient in the fast-moving digital landscape. In order to exploit all possibilities and adapt optimization strategies in a targeted manner, intelligent functions are needed that provide precise insights for data-based decisions. This is where Optimizely One comes into play.

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Customer Experience December 11, 2025

Multi-agents: The next evolutionary stage of AI in marketing

Multi-agents represent the next stage of AI in marketing. Instead of relying on isolated tools, multiple specialized agents work together in parallel, enabling faster decisions, stronger content, and scalable optimization processes. This article shows how multi-agent systems structurally support marketing teams and strengthen them strategically.

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Customer Experience June 24, 2025

AI agents in Optimizely CMP: more efficiency through smart teamwork

In the second part of our blog series on the use of artificial intelligence (AI) in content marketing, we explore the role of AI agents within the Optimizely Content Marketing Platform (CMP). These intelligent agents work together as a team to streamline marketing workflows and increase overall efficiency.

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Customer Experience June 17, 2025

AI in the Optimizely CMP – smart support from “Opal”

In the first part of our blog series on AI in content marketing, we explore the capabilities of Optimizely CMP. At the heart of it: the intelligent AI “Opal”, which acts as a virtually limitless and highly efficient work resource. In this post, we explain how Opal works and the crucial role its agents play in the process.

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Customer Experience April 1, 2025

5 steps for effective change management during CMP implementation

Implementing a content marketing platform (CMP) is a significant move for companies looking to streamline workflows and boost the efficiency of content production. The benefits are clear, the budget is approved, and the marketing manager is eager to launch. But this is where the real challenge begins: managing change effectively during the rollout of the CMP.

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Customer Experience March 13, 2025

Marketing planning – boost efficiency with the Optimizely Content Marketing Platform

A company’s marketing planning receives a major boost with the Optimizely Content Marketing Platform (CMP). By leveraging automation, AI-powered content production, and data-driven workflows, teams can achieve measurable efficiency gains. However, successful implementation requires careful planning. In this blog post, we explore how Optimizely CMP transforms marketing operations.

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Customer Experience September 17, 2024

Enhancing Content Creation with a Content Marketing Platform Like Optimizely

Efficient content creation with a content marketing platform like Optimizely. We present the solutions and discuss the possibilities for the system.