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E-Commerce

E-commerce (also called eCommerce, electronic trade, Internet trade or online trade) is part of E-business and refers to buying and selling processes via the Internet. With electronic trade, an immediate business relationship between sellers and buyers is handled via data transfer. Essentially in the E-commerce sector, there is a distinction between the areas B2C (Business-to-Consumer) and B2B (Business-to-Business) since sometimes there are different requirements for the different target groups. Our valantic consultants have many years’ expertise in the design and implementation of E-commerce solutions – talk to us.

Portrait of Maria Kern, Senior Frontend Architect of valantic

Customer Experience December 2, 2025

Product configurators in modern e-commerce – significance, benefits, and trends

Product configurators are key drivers of today’s e-commerce experience. In this interview, Maria Kern discusses how businesses can benefit from personalized customization, product advisors, and visual presentation – and how AI, AR/VR, and IoT are shaping the future of these solutions.

Junge Frau mit Brille bestellt über ein Tablet Waren.

Digitalization Services November 27, 2025

Agentic Commerce Protocol: Redefining E-Commerce with OpenAI and Stripe

The Agentic Commerce Protocol (ACP), developed by OpenAI and Stripe, is redefining e-commerce by enabling AI agents to conduct secure, scalable transactions autonomously. Using Shared Payment Tokens and robust cryptographic verification, ACP ensures seamless interactions between AI agents, merchants, and consumers, paving the way for the future of autonomous commerce.

Eine Frau sitzt auf einem Sofa, benutzt einen Laptop und hält ein Smartphone in der Hand, um nahtlos Aufgaben des Product Experience Management zu erledigen. Im Hintergrund ist ein Bücherregal zu sehen.

Digitalization Services November 6, 2025

The Emergence of Agentic Commerce: AI Agents transforming E-Commerce

The rise of agentic commerce marks a new era in e-commerce, where AI agents autonomously handle transactions, from shopping to payment processing. These intelligent agents streamline procurement, enhance customer experiences, and enable secure, efficient operations. Learn how businesses can adapt to this shift and stay competitive in the evolving digital marketplace.

A businessman's analyzing graph on laptop in home office

Customer Experience June 5, 2025

Agentforce from Salesforce: An overview of the AI revolution in the business

While many companies are still experimenting with isolated chatbot solutions, Salesforce takes a decisive step forward with Agentforce: The platform seamlessly integrates AI agents into service, sales, and commerce enabling efficient, data-driven business processes.

Three people sitting at a conference table with laptops, discussing work. Two men are on the left and center, and a woman is on the right. A plant and a coffee mug are on the table.

Customer Experience April 17, 2025

Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning

Analyzing user data is essential to success in e-commerce. Adobe Analytics equips businesses with powerful insights into customer behavior and preferences. However, to ensure seamless and effective implementation, there are several critical factors to consider. In our article, we outline the key steps for getting started successfully – featuring a real-world customer success story.

Business people taking a break after the meeting. Two colleagues talking and laughing in conference room while drinking coffee.

Customer Experience March 18, 2025

valantic AI Experience Shop – The future of e-commerce

The rapid development of artificial intelligence (AI) is revolutionizing e-commerce. As a result, integrating innovative AI solutions into the daily business processes of online shops is becoming increasingly important. Our new valantic AI Experience Shop showcases the potential of AI in real-world retail scenarios.

Live Shopping Tips, Live Shopping Platforms and Live Shopping Integration. A woman showcases a beauty product in the stream.

Customer Experience March 5, 2025

Live shopping: Tips, tactics & technologies for quick wins (3/3)

More and more companies in Europe are recognizing the potential of live shopping events and investing in the right technologies. In the third part of our blog series, discover essential live shopping tips and learn how to achieve a seamless live shopping integration into your omnichannel strategy.

Customer Experience February 28, 2025

Live shopping: Best practices, brands & success stories (2/3)

By 2026, around 20 percent of global e-commerce transactions could take place through live shopping experiences, according to a forecast by McKinsey. But what exactly is behind this innovative sales format, and how can European brands benefit? In this series, we take a behind-the-scenes look at live shopping events.

A woman showcases a sneaker to the camera during a live shopping stream.

Customer Experience February 25, 2025

Live shopping: Business potential & benefits of the e-commerce trend (1/3)

By 2026, around 20 percent of e-commerce worldwide could take place via live shopping experiences - according to a McKinsey forecast. What is behind this innovative sales format and how do European brands benefit? In our blog series, we take a look behind the scenes of live shopping events.

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