A customer journey refers to the individual cycles that customers run through before they decide to purchase a product. From the point of view of marketing, the customer journey includes all of a consumer’s touchpoints with a brand, a product or a service. These include not only the direct interaction points between customers and companies (advertisement, advertising spot, website, etc.), but also indirect contact points where the opinion of third parties about a brand, product or service is obtained (evaluation portals, user forums, blogs, etc.). A deep understanding of the entire customer journey is the basic requirement for customer-oriented marketing and sales orientation. valantic helps companies optimize their customers’ customer journey.
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