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Digital Marketing September 3, 2026

ChatGPT Ads: a new touchpoint in the customer journey

ChatGPT Ads bring advertising to a new stage of the customer journey. We explain how the new ad format works, where its strengths lie, and what role it could play alongside Google Ads, paid social, and organic AI visibility.

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Titelbild des Blogbeitrages IBM Cognos Analytics 11.2 bestehend aus drei Bildern: Meetingsituation, Webseitenansicht IBM Cognos Analytics und ein Mann, der ein Formular unterschreibt.

Business Analytics July 14, 2023

What´s new in IBM Cognos Analytics 12.0?

IBM has released the latest version 12.0 of the IBM Cognos Analytics Software Suite just in time for the start of summer. This version offers exciting new features and underscores IBM's commitment to self-service analytics. We took a closer look at the version and check whether it is worth making the switch soon.

What´s new in IBM Cognos Analytics 12.0?
Dreiklang Blogserie CDP Implementation

Customer Experience July 10, 2023

CDP implementation: continuous improvement

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase eight now follows in the implementation: the continuous improvement process. 

CDP implementation: continuous improvement
Two people shake hands, one woman pays with card

Customer Experience July 4, 2023

The top 10 reasons for a new loyalty program

Discover the benefits of a new loyalty program! We’ll share our 10 key reasons and strategies to maximize customer loyalty for your success. Find out more!

The top 10 reasons for a new loyalty program
Male IT Specialist Holds Laptop and Discusses Work with Female Server Technician. They're Standing in Data Center, Rack Server Cabinet is Open.

SAP Services June 29, 2023

What’s new in SAP Datasphere? (June 2023)

SAP Datawarehouse Cloud underwent a transformation, now known as SAP Datasphere. Discover the exciting changes and advancements!

What’s new in SAP Datasphere? (June 2023)
Engineer woman, tablet and windmill for renewable energy, power and electricity innovation. Electrician or technician person in sunset nature for wind turbine and eco environment future maintenace

SAP Asset Lifecycle Management June 28, 2023

SAP Intelligent Asset Management: Maintenance in the Smart Factory

SAP Intelligent Asset Management combines four powerful solutions that help companies digitalize, connect, and optimize their maintenance strategies – for seamless, end-to-end processes in the smart factory.

SAP Intelligent Asset Management: Maintenance in the Smart Factory
Prozesse im Handel als SAP Consultant maßgeblich mitgestalten

#valanticworld June 21, 2023

Helping to design processes as SAP consultant in retail

In an interview, Christopher Reger reports on his path to becoming an SAP consultant through his dual study of business informatics. In the process, he provides us with exciting insights into his ongoing projects in the retail sector and tells us about his position with the volunteer fire department.

Helping to design processes as SAP consultant in retail
CDP Implementation

Customer Experience June 19, 2023

CDP implementation: the collaboration model

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase seven now follows in the implementation: the collaboration model. 

CDP implementation: the collaboration model
Dreiklang Loyalty-Programme

Customer Experience June 9, 2023

Loyalty programs: Customer loyalty redefined

Success with loyalty programs: Learn how to increase customer loyalty for your company and stay one step ahead of the competition!

Loyalty programs: Customer loyalty redefined
A woman in a light blue shirt stands indoors, looking at the camera, with blurred machinery or equipment in the foreground.

SAP Asset Lifecycle Management June 7, 2023

SAP Intelligent Asset Management Suite: Propelling maintenance forward in the era of Maintenance 4.0

SAP Intelligent Asset Management turns Maintenance 4.0 into reality. valantic demonstrates how five innovative SAP cloud technologies help companies boost efficiency, prevent downtime, and enable future-proof asset management.

SAP Intelligent Asset Management Suite: Propelling maintenance forward in the era of Maintenance 4.0
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