Customer Experience

Customer Experience March 20, 2023

Integration tools for real-time data and CDP: 2023 trends

Digitization and technological progress are advancing all the time, and the IT industry will continue to be defined by various trend topics in 2023.

Customer Experience March 2, 2023

CDP-Implementation: Specification

The blog series on CDP implementation provides a detailed overview of the specific project stages. In the first post, we already clarified what is important before the start of the project, which roles are relevant and which experts should definitely be on the team. Now comes stage two: the specification.

Customer Experience March 1, 2023

CDP implementation: organization & requirements

In our blog series on CDP implementation, we explain the key project phases: from organization to go-live.

Customer Experience November 24, 2022

Five Questions about SAP CDP for a MarTech Architect Consultant

In the jungle of marketing technologies, customer data platforms play a major role. One of them is SAP CDC. We asked the expert and MarTech consultant Sascha 5 questions about the tool. What can it do, for who is it suitable and what are its limits?

Customer Experience November 7, 2022

Surviving the MarTech Jungle – Data Science: How do I go about it?

Data Science represents an important tool for tapping into the MarTech jungle. We've already taken a look at the Data Science framework, and in this post we'll get an overview of the resources available. Read here.

Customer Experience October 26, 2022

Into the MarTech Jungle! Framework Conditions for Data Science

Data Science represents an important tool for tapping into the MarTech jungle. In this blog post, we will focus on the basic conditions in the company for Data Science. Only when these conditions are met can the expedition into the jungle begin.

Customer Experience September 29, 2022

valantic at the DSAG annual congress 2022 in Leipzig

From October 11 to 13, the DSAG annual congress will once again open its doors to visitors and exhibitors in Leipzig. valantic will be present with a booth at the partner exhibition, a customer presentation on digitalization with SAP Cloud products at KWS SAAT, and an impressive live demo!

Customer Experience September 27, 2022

Data Science – The Tool for the expedition into the MarTech Jungle

It is easy to lose track of the jungle of marketing technologies. Data Science is an important tool for opening up the jungle. In this blog post, we explain what Data Science is, what benefits it brings to the retail sector and why it should not be missing in modern companies.

Customer Experience September 15, 2022

The way to green – valantic supports reforestation projects at Carbonfund.org

Global warming is real and we all need to be part of the solution. valantic supports the organization Carbonfund.org in the fight against climate change.