Viega Österreich

Together with Viega Austria, valantic is pursuing a clearly defined 360° marketing strategy designed to create an increasingly connected view of the entire customer journey.

The collaboration began with a deliberate focus on social media. From there, further disciplines were added step by step, from visual storytelling and the website to the online magazine, performance marketing, and email marketing.

Each new discipline was integrated directly into the existing framework rather than treated as a standalone measure. The result is a coordinated interplay across channels that continues to evolve into one connected marketing ecosystem with holistic impact.

The strength lies not in individual measures, but in how consistently they work together. At Viega, marketing is not treated as a sequence of isolated campaigns but as an integrated system that is continuously refined. Strategy, content, paid media, and social media work together in a coordinated way and are optimized on an ongoing basis.

The result is a marketing setup that grows with the company and responds flexibly to changing market conditions, target audiences and business requirements.

Viega Austria is an expert in maintaining drinking water quality in buildings and one of the plumbing industry’s leading innovators and technology providers. The company combines high quality standards with a clear ambition to advance plumbing technology.

At its Attersee location, Viega Austria is helping shape the future of construction, guided by values such as respect, trust and courage. Its day-to-day work brings together technical expertise, close collaboration, and a strong commitment to personal, partnership-based communication.

Our collaboration is built on close communication and continuous coordination. The project team and Viega Austria work together on an almost daily basis, from social media and content creation to editorial work, performance marketing, and campaign management.

This close collaboration enables fast decisions, clear priorities, and continuous strategic development. The result is a dynamic working relationship that creates a strong foundation for long-term project success.

The goal was to sustainably increase brand awareness, establish social media as a relevant communication channel and strengthen Viega Austria’s position as an industry expert.

The overarching vision was to make the brand visible and tangible at every stage of the customer journey – for customers, partners and employees alike.

The integrated marketing approach has delivered clear, measurable results over several years.

The collaboration continues with a clear focus on further social media growth, the ongoing development of Viega Austria’s digital presence and new initiatives in email marketing.

Together, Viega Austria and valantic will continue to identify emerging trends, unlock new opportunities and define the next steps for long-term growth.