Optimizely

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Customer Experience June 24, 2025

AI agents in Optimizely CMP: more efficiency through smart teamwork

In the second part of our blog series on the use of artificial intelligence (AI) in content marketing, we explore the role of AI agents within the Optimizely Content Marketing Platform (CMP). These intelligent agents work together as a team to streamline marketing workflows and increase overall efficiency.

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Customer Experience June 17, 2025

AI in the Optimizely CMP – smart support from “Opal”

In the first part of our blog series on AI in content marketing, we explore the capabilities of Optimizely CMP. At the heart of it: the intelligent AI “Opal”, which acts as a virtually limitless and highly efficient work resource. In this post, we explain how Opal works and the crucial role its agents play in the process.

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Customer Experience April 1, 2025

5 steps for effective change management during CMP implementation

Implementing a content marketing platform (CMP) is a significant move for companies looking to streamline workflows and boost the efficiency of content production. The benefits are clear, the budget is approved, and the marketing manager is eager to launch. But this is where the real challenge begins: managing change effectively during the rollout of the CMP.