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Digital Transformation

The digital transformation refers to an ongoing change process grounded in digital technologies. In the narrow sense, digital transformation frequently refers to the change process triggered by digital technologies and customer expectations based on these within a company. The basis of the digital transformation are a digital infrastructure and digital technologies that are developed in ever-faster sequence and thus smooth the path for other new technologies. The essential drivers of the digital transformation are digital infrastructures and applications, as well as the utilization potential based on the digital technologies, for example, digital business models. With its more than 1,100 consultants, valantic specializes in the digital transformation of companies and uses digital technologies to help them achieve greater efficiency and growth.

Customer Experience June 9, 2023

Loyalty programs: Customer loyalty redefined

Success with loyalty programs: Learn how to increase customer loyalty for your company and stay one step ahead of the competition!

Customer Experience June 1, 2023

CDP implementation: Quality assurance & go-live

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection and the configuration of the use cases, phase six now follows in the implementation: the quality assurance and the go-live.

Customer Experience May 29, 2023

Product usage data as a driver of business model innovation in mechanical & plant engineering

The "Internet of Things" demands new relationships with customers and partners. With product usage data and CRM as the discipline of the hour, companies can create a forward-looking Industry & Manufacturing Experience. Read here.

Customer Experience April 19, 2023

CDP implementation: configuring the use cases

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration and the data collection, phase four now follows in the implementation: the configuration of the use cases.

Customer Experience April 5, 2023

CDP implementation: data collection

The blog series on CDP implementation provides a detailed insight into the different process phases. After the project organization, the specification and the basic configuration, phase four now follows in the implementation: data collection.

Customer Experience March 29, 2023

Apex in the Salesforce universe

It's easy to get lost in the programming universe. In this blog post, we explain what Salesforce's Apex programming language is, how to use it, and what benefits it brings to modern businesses. 

Customer Experience March 23, 2023

CDP Implementation: Basic Configuration

The blog series on CDP implementation provides an in-depth look at the structured approach to project implementation. After the preparations, the team set-up and role allocation and the specification, phase two now follows in the implementation: the basic configuration.

Triad with an office in the background and three circles with hands typing on a laptop, a woman standing at a whiteboard and a man sitting at a desk; Real-time data transmission and CDP

Customer Experience March 20, 2023

Integration tools for real-time data and CDP: 2023 trends

Digitization and technological progress are advancing all the time, and the IT industry will continue to be defined by various trend topics in 2023.

Customer Experience November 24, 2022

Five Questions about SAP CDP for a MarTech Architect Consultant

In the jungle of marketing technologies, customer data platforms play a major role. One of them is SAP CDC. We asked the expert and MarTech consultant Sascha 5 questions about the tool. What can it do, for who is it suitable and what are its limits?

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