Blog

Customer Experience (CX)

The customer experience (CX) is the total of all individual interactions with a company across the entire customer life cycle. How customers perceive individual interactions creates a particular feeling and an opinion about the company that can be positive or negative. The goal of companies and corporate marketing is effective customer experience management in order to reinforce the customer relationship with positive experiences. valantic is an expert when it comes to the implementation of positive customer experiences – we use digital technologies to help customers strengthen the bonds between their products and customers.

Woman Enjoying Mobile Gaming with Headphones in a Cozy Home Setting

Customer Experience March 25, 2025

Leveling Up UX with Gamification

Gamification can enhance user experience, retention, and emotional connections by adding game elements to non-game contexts. It utilizes intrinsic and extrinsic motivations like achievements and competition to increase user engagement. However, it's essential to maintain balance and prioritize user-centered design, as excessive gamification can overwhelm users and have negative consequences.

Business people taking a break after the meeting. Two colleagues talking and laughing in conference room while drinking coffee.

Customer Experience March 18, 2025

valantic AI Experience Shop – The future of e-commerce

The rapid development of artificial intelligence (AI) is revolutionizing e-commerce. As a result, integrating innovative AI solutions into the daily business processes of online shops is becoming increasingly important. Our new valantic AI Experience Shop showcases the potential of AI in real-world retail scenarios.

Photo of three colleagues taking a break in a lounge area.

Customer Experience February 20, 2025

Key to Omnichannel Marketing Automation: Unified Customer Experiences with CDPs

For many companies, omnichannel marketing sounds like a matter of course: customers should be reached across all channels, from the website to email to the brick-and-mortar store. But in practice, many companies fail to create a truly seamless experience. But why is this the case - and how can a Customer Data Platform (CDP) help to solve this problem?

4 employees having a meeting, woman standing

SAP Services October 21, 2024

Strategic asset performance management | Balancing performance, costs and risk

How to assess the risks of your technical systems and adapt an optimal maintenance strategy accordingly. Find out which method leads to a solid maintenance strategy and what support SAP can provide.

Reto Rutz and Robin Spechtenhauser in conversation

Customer Experience October 27, 2023

Business process evolution: How AI accelerates change

From AI democratization to its seamless integration: Discover how artificial intelligence is reshaping business processes and creating fresh opportunities!

Customer Experience August 29, 2022

Five Questions for a Martech Consultant about the CrossEngage CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.

A man and a woman having a cup of coffee on their office balcony.

Customer Experience September 13, 2021

Comparison of Emarsys and the SAP Marketing Cloud

How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?

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