All about Customer Experience (CX)

Customer Experience (CX)

The customer experience (CX) is the total of all individual interactions with a company across the entire customer life cycle. How customers perceive individual interactions creates a particular feeling and an opinion about the company that can be positive or negative. The goal of companies and corporate marketing is effective customer experience management in order to reinforce the customer relationship with positive experiences. valantic is an expert when it comes to the implementation of positive customer experiences – we use digital technologies to help customers strengthen the bonds between their products and customers.

Three people sitting at a conference table with laptops, discussing work. Two men are on the left and center, and a woman is on the right. A plant and a coffee mug are on the table.

Customer Experience April 17, 2025

Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning

Analyzing user data is essential to success in e-commerce. Adobe Analytics equips businesses with powerful insights into customer behavior and preferences. However, to ensure seamless and effective implementation, there are several critical factors to consider. In our article, we outline the key steps for getting started successfully – featuring a real-world customer success story.

Woman Enjoying Mobile Gaming with Headphones in a Cozy Home Setting

Customer Experience March 25, 2025

Leveling Up UX with Gamification

Gamification can enhance user experience, retention, and emotional connections by adding game elements to non-game contexts. It utilizes intrinsic and extrinsic motivations like achievements and competition to increase user engagement. However, it's essential to maintain balance and prioritize user-centered design, as excessive gamification can overwhelm users and have negative consequences.

Business people taking a break after the meeting. Two colleagues talking and laughing in conference room while drinking coffee.

Customer Experience March 18, 2025

valantic AI Experience Shop – The future of e-commerce

The rapid development of artificial intelligence (AI) is revolutionizing e-commerce. As a result, integrating innovative AI solutions into the daily business processes of online shops is becoming increasingly important. Our new valantic AI Experience Shop showcases the potential of AI in real-world retail scenarios.

Photo of three colleagues taking a break in a lounge area.

Customer Experience February 20, 2025

Key to Omnichannel Marketing Automation: Unified Customer Experiences with CDPs

For many companies, omnichannel marketing sounds like a matter of course: customers should be reached across all channels, from the website to email to the brick-and-mortar store. But in practice, many companies fail to create a truly seamless experience. But why is this the case - and how can a Customer Data Platform (CDP) help to solve this problem?