Customer Experience (CX)

The customer experience (CX) is the total of all individual interactions with a company across the entire customer life cycle. How customers perceive individual interactions creates a particular feeling and an opinion about the company that can be positive or negative. The goal of companies and corporate marketing is effective customer experience management in order to reinforce the customer relationship with positive experiences. valantic is an expert when it comes to the implementation of positive customer experiences – we use digital technologies to help customers strengthen the bonds between their products and customers.

Posts

Picture of Christoph Resch, Partner & Managing Director at valantic, next to him the DSAG logo and the leipzig trade fair in the background | valantic at the DSAG annual congress 2022 in Leipzig
valantic at the DSAG annual congress 2022 in Leipzig

From October 11 to 13, the DSAG annual congress will once again open its doors to visitors and exhibitors in Leipzig. valantic will be present with a booth at the partner exhibition, a customer presentation on digitalization with SAP Cloud products at KWS SAAT, and an impressive live demo!

Image of a person typing on a laptop, next to it clothes on a clothes rail | Data Science - The Tool for the expedition into the MarTech Jungle
Data Science – The Tool for the expedition into the MarTech Jungle

It is easy to lose track of the jungle of marketing technologies. Data Science is an important tool for opening up the jungle. In this blog post, we explain what Data Science is, what benefits it brings to the retail sector and why it should not be missing in modern companies.

MarTech: CrossEngage Customer Experience Platform (CXP)
Five Questions for a Martech Consultant about the CrossEngage CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.

MarTech: Emarsys Customer Experience Platform (CXP)
Five Questions for a Martech Consultant about the Emarsys CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play a major role. One of these platforms is Emarsys. We asked expert and MarTech consultant David Deronja five questions about the tool. What can it do, who is it suitable for and what are its limitations?

MarTech: Bloomreach Customer Data Platform
Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform

In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.

valantic CX: Triad image for blogpost Personalization vs. Privacy
Personalization vs. Data Protection

The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.

The MarTech Jungle: Customer Data Platforms (CDPs)
The MarTech Jungle: Customer Data Platforms (CDP)

Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.

The Cookieless Future - A future of data sovereignty
The Cookieless Future – A Future of Data Sovereignty

In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.

5 Good Reasons – This is How Guided Selling with CPQ Increases Sales
5 Good Reasons – This is How Guided Selling with CPQ Increases Sales

With the increasing digitalization of all business units, customers’ expectations are also increasing. Find out which five compelling reasons speak for the use of Guided Selling with SAP CPQ in sales in our blog post.

Only the best Customer Experience (CX) in B2B can win in the long term
Only the best Customer Experience (CX) in B2B can win in the long term

Only the best Customer Experience (CX) in B2B can win in the long term. The solution is an inspiring customer portal for your business customers.

Create the best possible CX for B2B customers
How to create the best possible CX for B2B customers

In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.

Bild von Personen im Gespräch, daneben ein Laptop und ein Tablet, Customer Experience (CX)
The path to a holistic customer experience (CX)

If you want to be successful as a company, you have to offer your customers a holistic customer experience. More than ever, an all-encompassing CX is a driving factor behind every purchase decision. How do you achieve that? Find out now!

Bild von Thomas Wieberneit, im Hintergrund ein Rechenzentrum und ein aufgeklappter Laptop; Customer Data Platform (CDP)
A customer data platform (CDP) is not an end in itself

A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?

Bild von Personen im Gespräch; Emarsys oder SAP Marketing Cloud
Comparison of Emarsys and the SAP Marketing Cloud

How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?

Bild von zwei Personen, die Notizen vor sich liegen haben, daneben in einem runden Bildausschnitt ein aufgeklappter Laptop sowie eine Glühbirne
Digitalization of multi-stage sales channels in B2B retail

In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.

Bild einer Frau vor einem Laptop, daneben Post-its, 5 Gründe für Customer Experience Management
5 reasons why companies are more successful with customer experience management

Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.

Bild von zwei Personen, die Notizen vor sich liegen haben, daneben in einem runden Bildausschnitt ein aufgeklappter Laptop sowie eine Glühbirne
Conversion from MS Dynamics on-premise to the SAP Sales Cloud – data migration in no time at all

The conversion to a new CRM system brings new opportunities, but also some challenges. How can data be transferred from Microsoft Dynamics on-premise to the SAP Sales Cloud most easily?

Bild von Vincent Aniol, RE-UX-Consultant bei valantic CEC Schweiz, daneben das Bild eines Laptopbildschirmes sowie einiger Notizzettel
E-commerce: Customers Pay Higher Prices with Good Customer Experience

What makes for good customer experience in e-commerce and what do e-shop operators need to keep an eye on? Vincent Aniol, valantic, answers these questions.