The customer experience (CX) is the total of all individual interactions with a company across the entire customer life cycle. How customers perceive individual interactions creates a particular feeling and an opinion about the company that can be positive or negative. The goal of companies and corporate marketing is effective customer experience management in order to reinforce the customer relationship with positive experiences. valantic is an expert when it comes to the implementation of positive customer experiences – we use digital technologies to help customers strengthen the bonds between their products and customers.
A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?
How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?
In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.
Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.
The conversion to a new CRM system brings new opportunities, but also some challenges. How can data be transferred from Microsoft Dynamics on-premise to the SAP Sales Cloud most easily?
What makes for good customer experience in e-commerce and what do e-shop operators need to keep an eye on? Vincent Aniol, valantic, answers these questions.