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Customer Experience (CX)

The customer experience (CX) is the total of all individual interactions with a company across the entire customer life cycle. How customers perceive individual interactions creates a particular feeling and an opinion about the company that can be positive or negative. The goal of companies and corporate marketing is effective customer experience management in order to reinforce the customer relationship with positive experiences. valantic is an expert when it comes to the implementation of positive customer experiences – we use digital technologies to help customers strengthen the bonds between their products and customers.

valantic employees in Langenfeld

Customer Experience January 22, 2024

From buzzword to business strategy: Composable commerce as a competitive advantage

The digital industry has never been short of buzzwords. However, the term composable commerce signifies more than just a new technological hype. It is, in fact, a highly relevant strategic initiative that acts as a kind of bracket for the aforementioned terms.

From buzzword to business strategy: Composable commerce as a competitive advantage
Image of a man on a laptop and a woman talking to a third, unrecognizable person.

Customer Experience December 12, 2023

How to up your CX game with valantic’s CX Maturity Assessment

In Part I of this two-part article, you’ll find out how valantic can help you efficiently gauge your organization’s customer experience maturity – and why that’s so important. Discover how to craft a tailored roadmap for your journey towards excellence!

How to up your CX game with valantic’s CX Maturity Assessment
Happy business man listening to a discussion in an office boardroom. Business professional sitting in a meeting with his colleagues.

Customer Experience November 17, 2023

Want to generate more sales? Embrace the European Accessibility Act (EAA)

Discover how the European Accessibility Act (EAA) is not only a legal obligation, but also a unique opportunity for e-commerce managers to make their webshop more accessible and profitable. Start transforming your website now and reach more customers than ever before!

Want to generate more sales? Embrace the European Accessibility Act (EAA)
Reto Rutz and Robin Spechtenhauser in conversation

Customer Experience October 27, 2023

Business process evolution: How AI accelerates change

From AI democratization to its seamless integration: Discover how artificial intelligence is reshaping business processes and creating fresh opportunities!

Business process evolution: How AI accelerates change
Dreiklang-Bild für den Header

Customer Experience August 17, 2023

Website design concepts 2.0: a symbiosis of technology, business & UX

How do you create the perfect website design concepts? We’ll dispel some myths and share our proven process for creating exceptional web designs. Read more!

Website design concepts 2.0: a symbiosis of technology, business & UX
dreiklang-ux-im-e-commerce

Customer Experience July 25, 2023

Achieving an outstanding UX for your e-commerce platform: the first steps

Our UX mini assessment is designed to guide you towards creating the best possible user experience for your website visitors. Find out more now!

Achieving an outstanding UX for your e-commerce platform: the first steps
Dreiklang Blogserie CDP Implementation

Customer Experience July 10, 2023

CDP implementation: continuous improvement

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase eight now follows in the implementation: the continuous improvement process. 

CDP implementation: continuous improvement
Two people shake hands, one woman pays with card

Customer Experience July 4, 2023

The top 10 reasons for a new loyalty program

Discover the benefits of a new loyalty program! We’ll share our 10 key reasons and strategies to maximize customer loyalty for your success. Find out more!

The top 10 reasons for a new loyalty program
CDP Implementation

Customer Experience June 19, 2023

CDP implementation: the collaboration model

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection, the configuration of the use cases and the quality assurance as well as the go-live, phase seven now follows in the implementation: the collaboration model. 

CDP implementation: the collaboration model
Dreiklang Loyalty-Programme

Customer Experience June 9, 2023

Loyalty programs: Customer loyalty redefined

Success with loyalty programs: Learn how to increase customer loyalty for your company and stay one step ahead of the competition!

Loyalty programs: Customer loyalty redefined
CDP Implementation

Customer Experience June 1, 2023

CDP implementation: Quality assurance & go-live

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration, the data collection and the configuration of the use cases, phase six now follows in the implementation: the quality assurance and the go-live.

CDP implementation: Quality assurance & go-live
Triad Product usage data as a driver of business model innovation in mechanical & plant engineering

Customer Experience May 29, 2023

Product usage data as a driver of business model innovation in mechanical & plant engineering

The "Internet of Things" demands new relationships with customers and partners. With product usage data and CRM as the discipline of the hour, companies can create a forward-looking Industry & Manufacturing Experience. Read here.

Product usage data as a driver of business model innovation in mechanical & plant engineering
Triad Blog post Costs of procrastination

Customer Experience May 10, 2023

The costs of procrastination

A new PIM system is to be introduced. But it quickly becomes clear: There are over 150 PIM software providers on the market. The systems appear complex and the financing opaque. The project is postponed once again - but what is the cost of waiting?

The costs of procrastination
Dreiklang Blogserie CDP Implementation

Customer Experience April 19, 2023

CDP implementation: configuring the use cases

In our eight-part blog series, you will gain insight into the implementation of a Customer Data Platform. After the project organization, the specification, the basic configuration and the data collection, phase four now follows in the implementation: the configuration of the use cases.

CDP implementation: configuring the use cases
Dreiklang Blogserie CDP Implementation

Customer Experience April 5, 2023

CDP implementation: data collection

The blog series on CDP implementation provides a detailed insight into the different process phases. After the project organization, the specification and the basic configuration, phase four now follows in the implementation: data collection.

CDP implementation: data collection
Uwe Tüben Joins the valantic CX Division as Managing Director and Partner

Customer Experience April 4, 2023

Shared Values: Uwe Tüben Joins CX Division’s Management Team

“What particularly impressed me were the corporate culture and values lived out at valantic,” says Uwe Tüben, who has been appointed managing director and partner on the valantic CX division’s management team. We asked him five questions.

Shared Values: Uwe Tüben Joins CX Division’s Management Team
Triad Blog post Apex in the Salesforce universe

Customer Experience March 29, 2023

Apex in the Salesforce universe

It's easy to get lost in the programming universe. In this blog post, we explain what Salesforce's Apex programming language is, how to use it, and what benefits it brings to modern businesses. 

Apex in the Salesforce universe
Dreiklang Blogserie CDP Implementation

Customer Experience March 23, 2023

CDP Implementation: Basic Configuration

The blog series on CDP implementation provides an in-depth look at the structured approach to project implementation. After the preparations, the team set-up and role allocation and the specification, phase two now follows in the implementation: the basic configuration.

CDP Implementation: Basic Configuration
Triad with an office in the background and three circles with hands typing on a laptop, a woman standing at a whiteboard and a man sitting at a desk; Real-time data transmission and CDP

Customer Experience March 20, 2023

Integration tools for real-time data and CDP: 2023 trends

Digitization and technological progress are advancing all the time, and the IT industry will continue to be defined by various trend topics in 2023.

Integration tools for real-time data and CDP: 2023 trends
CDP Implementation

Customer Experience March 2, 2023

CDP-Implementation: Specification

The blog series on CDP implementation provides a detailed overview of the specific project stages. In the first post, we already clarified what is important before the start of the project, which roles are relevant and which experts should definitely be on the team. Now comes stage two: the specification.

CDP-Implementation: Specification
CDP Implementation

Customer Experience March 1, 2023

CDP implementation: organization & requirements

In our blog series on CDP implementation, we explain the key project phases: from organization to go-live.

CDP implementation: organization & requirements
Picture of Sascha Ulbrich, SAP CX Solutions Architect and Data Scientist at valantic, next to him the SAP logo and a laptop | Five Questions about SAP CDP for a MarTech Architect Consultant

Customer Experience November 24, 2022

Five Questions about SAP CDP for a MarTech Architect Consultant

In the jungle of marketing technologies, customer data platforms play a major role. One of them is SAP CDC. We asked the expert and MarTech consultant Sascha 5 questions about the tool. What can it do, for who is it suitable and what are its limits?

Five Questions about SAP CDP for a MarTech Architect Consultant
Martech-Jungle

Customer Experience November 7, 2022

Surviving the MarTech Jungle – Data Science: How do I go about it?

Data Science represents an important tool for tapping into the MarTech jungle. We've already taken a look at the Data Science framework, and in this post we'll get an overview of the resources available. Read here.

Surviving the MarTech Jungle – Data Science: How do I go about it?
Picture of Christoph Resch, Partner & Managing Director at valantic, next to him the DSAG logo and the leipzig trade fair in the background | valantic at the DSAG annual congress 2022 in Leipzig

Customer Experience September 29, 2022

valantic at the DSAG annual congress 2022 in Leipzig

From October 11 to 13, the DSAG annual congress will once again open its doors to visitors and exhibitors in Leipzig. valantic will be present with a booth at the partner exhibition, a customer presentation on digitalization with SAP Cloud products at KWS SAAT, and an impressive live demo!

valantic at the DSAG annual congress 2022 in Leipzig
Image of a person typing on a laptop, next to it clothes on a clothes rail | Data Science - The Tool for the expedition into the MarTech Jungle

Customer Experience September 27, 2022

Data Science – The Tool for the expedition into the MarTech Jungle

It is easy to lose track of the jungle of marketing technologies. Data Science is an important tool for opening up the jungle. In this blog post, we explain what Data Science is, what benefits it brings to the retail sector and why it should not be missing in modern companies.

Data Science – The Tool for the expedition into the MarTech Jungle
MarTech: CrossEngage Customer Experience Platform (CXP)

Customer Experience August 29, 2022

Five Questions for a Martech Consultant about the CrossEngage CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.

Five Questions for a Martech Consultant about the CrossEngage CXP
MarTech: Emarsys Customer Experience Platform (CXP)

Customer Experience August 22, 2022

Five Questions for a Martech Consultant about the Emarsys CXP

In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play a major role. One of these platforms is Emarsys. We asked expert and MarTech consultant David Deronja five questions about the tool. What can it do, who is it suitable for and what are its limitations?

Five Questions for a Martech Consultant about the Emarsys CXP
MarTech: Bloomreach Customer Data Platform

Customer Experience August 15, 2022

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform

In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.

Five Questions for a MarTech Consultant about the Bloomreach Customer Data Platform
valantic CX: Triad image for blogpost Personalization vs. Privacy

Customer Experience August 12, 2022

Personalization vs. Data Protection

The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.

Personalization vs. Data Protection
The MarTech Jungle: Customer Data Platforms (CDPs)

Customer Experience August 8, 2022

The MarTech Jungle: Customer Data Platforms (CDP)

Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.

The MarTech Jungle: Customer Data Platforms (CDP)
The Cookieless Future - A future of data sovereignty

Customer Experience July 8, 2022

The Cookieless Future – A Future of Data Sovereignty

In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.

The Cookieless Future – A Future of Data Sovereignty
5 Good Reasons – This is How Guided Selling with CPQ Increases Sales

Customer Experience June 9, 2022

5 Good Reasons – This is How Guided Selling with CPQ Increases Sales

With the increasing digitalization of all business units, customers’ expectations are also increasing. Find out which five compelling reasons speak for the use of Guided Selling with SAP CPQ in sales in our blog post.

5 Good Reasons – This is How Guided Selling with CPQ Increases Sales
Only the best Customer Experience (CX) in B2B can win in the long term

Customer Experience June 1, 2022

Only the best Customer Experience (CX) in B2B can win in the long term

Only the best Customer Experience (CX) in B2B can win in the long term. The solution is an inspiring customer portal for your business customers.

Only the best Customer Experience (CX) in B2B can win in the long term
Create the best possible CX for B2B customers

Customer Experience May 19, 2022

How to create the best possible CX for B2B customers

In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.

How to create the best possible CX for B2B customers
Bild von Personen im Gespräch, daneben ein Laptop und ein Tablet, Customer Experience (CX)

Customer Experience December 15, 2021

The path to a holistic customer experience (CX)

If you want to be successful as a company, you have to offer your customers a holistic customer experience. More than ever, an all-encompassing CX is a driving factor behind every purchase decision. How do you achieve that? Find out now!

The path to a holistic customer experience (CX)
Bild von Thomas Wieberneit, im Hintergrund ein Rechenzentrum und ein aufgeklappter Laptop; Customer Data Platform (CDP)

Customer Experience September 16, 2021

A customer data platform (CDP) is not an end in itself

A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?

A customer data platform (CDP) is not an end in itself
A man and a woman having a cup of coffee on their office balcony.

Customer Experience September 13, 2021

Comparison of Emarsys and the SAP Marketing Cloud

How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?

Comparison of Emarsys and the SAP Marketing Cloud
Bild von zwei Personen, die Notizen vor sich liegen haben, daneben in einem runden Bildausschnitt ein aufgeklappter Laptop sowie eine Glühbirne

Customer Experience May 12, 2021

Digitalization of multi-stage sales channels in B2B retail

In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.

Digitalization of multi-stage sales channels in B2B retail
Bild einer Frau vor einem Laptop, daneben Post-its, 5 Gründe für Customer Experience Management

Customer Experience February 5, 2021

5 reasons why companies are more successful with customer experience management

Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.

5 reasons why companies are more successful with customer experience management
Bild von zwei Personen, die Notizen vor sich liegen haben, daneben in einem runden Bildausschnitt ein aufgeklappter Laptop sowie eine Glühbirne

Customer Experience January 29, 2021

Conversion from MS Dynamics on-premise to the SAP Sales Cloud – data migration in no time at all

The conversion to a new CRM system brings new opportunities, but also some challenges. How can data be transferred from Microsoft Dynamics on-premise to the SAP Sales Cloud most easily?

Conversion from MS Dynamics on-premise to the SAP Sales Cloud – data migration in no time at all
Bild von Vincent Aniol, RE-UX-Consultant bei valantic CEC Schweiz, daneben das Bild eines Laptopbildschirmes sowie einiger Notizzettel

Customer Experience January 5, 2021

E-commerce: Customers Pay Higher Prices with Good Customer Experience

What makes for good customer experience in e-commerce and what do e-shop operators need to keep an eye on? Vincent Aniol, valantic, answers these questions.

E-commerce: Customers Pay Higher Prices with Good Customer Experience