#valanticworld October 7, 2025
Sarina Hermann on CX consulting, AI, and driving change
As team lead and lead consultant for customer experience, Sarina is responsible for developing customer-centric CX strategies that align technology, people, and business value. In this interview, she shares what she particularly values about her role as a female leader, mentor, and sparring partner and how her time at valantic has given her a fresh perspective on consulting.
Sarina Hermann on CX consulting, AI, and driving change
Customer Experience September 4, 2025
User research: the key to powerful product experiences
User research plays a crucial role in effective product experience management. This article offers practical examples to help you uncover real user needs and make better decisions through observation, interviews, and smart analyses. Discover how to enhance your product experiences through small, targeted improvements.
User research: the key to powerful product experiences
E-Business September 3, 2025
Product Experience Management (PXM): The decisive factor in inspiring customers
Product Experience Management (PXM) goes beyond mere data management. It transforms product data into emotional customer experiences—across all channels. From centralized data integration to hyper-personalization, learn how PXM helps companies optimize processes and delight customers.
Product Experience Management (PXM): The decisive factor in inspiring customers
Artificial Intelligence August 5, 2025
AI Sales Agent – How to start: Quick wins & business value from day one
Up to 40 percent more conversions, stronger business relationships, and customer experiences that directly drive revenue – the AI Sales Agent not only boosts speed and quality in sales processes but also unlocks significant business potential. In this third part of our blog series, you’ll learn how this value translates into measurable results and how to successfully enter the world of AI agents with quick wins.
AI Sales Agent – How to start: Quick wins & business value from day one
Customer Experience July 3, 2025
Success Stories: How companies are already using Salesforce Agentforce today
From food delivery to B2B sales: companies across a wide range of industries are already relying on Salesforce Agentforce. These AI agents automate processes, reduce team workloads, and enhance the customer experience. Real-world examples illustrate the versatility of Agentforce and the measurable benefits it can deliver in a short time.
Success Stories: How companies are already using Salesforce Agentforce today
Customer Experience June 12, 2025
Next Best Offer: How Retailers Maximize Cross- and Upselling Potential with CDPs
Say goodbye to guesswork: A CDP analyzes customer data, detects needs, and delivers real-time cross- and upsell offers. The result? Relevant experiences and measurable revenue growth.
Next Best Offer: How Retailers Maximize Cross- and Upselling Potential with CDPs
Customer Experience May 13, 2025
Strategic use of low-code: Boost innovation and process efficiency across your organization
Low-code development platforms are fundamentally changing the way companies build applications. They empower employees without extensive programming knowledge to create custom software solutions – quickly, efficiently, and with a focus on practical application.
Strategic use of low-code: Boost innovation and process efficiency across your organization
Customer Experience April 17, 2025
Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning
Analyzing user data is essential to success in e-commerce. Adobe Analytics equips businesses with powerful insights into customer behavior and preferences. However, to ensure seamless and effective implementation, there are several critical factors to consider. In our article, we outline the key steps for getting started successfully – featuring a real-world customer success story.
Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning
Customer Experience March 25, 2025
Leveling Up UX with Gamification
Gamification can enhance user experience, retention, and emotional connections by adding game elements to non-game contexts. It utilizes intrinsic and extrinsic motivations like achievements and competition to increase user engagement. However, it's essential to maintain balance and prioritize user-centered design, as excessive gamification can overwhelm users and have negative consequences.
Leveling Up UX with Gamification