The customer experience (CX) is the total of all individual interactions with a company across the entire customer life cycle. How customers perceive individual interactions creates a particular feeling and an opinion about the company that can be positive or negative. The goal of companies and corporate marketing is effective customer experience management in order to reinforce the customer relationship with positive experiences. valantic is an expert when it comes to the implementation of positive customer experiences – we use digital technologies to help customers strengthen the bonds between their products and customers.
In the jungle of marketing technologies, customer data platforms play a major role. One of them is SAP CDC. We asked the expert and MarTech consultant Sascha 5 questions about the tool. What can it do, for who is it suitable and what are its limits?
Data Science represents an important tool for tapping into the MarTech jungle. We've already taken a look at the Data Science framework, and in this post we'll get an overview of the resources available. Read here.
From October 11 to 13, the DSAG annual congress will once again open its doors to visitors and exhibitors in Leipzig. valantic will be present with a booth at the partner exhibition, a customer presentation on digitalization with SAP Cloud products at KWS SAAT, and an impressive live demo!
It is easy to lose track of the jungle of marketing technologies. Data Science is an important tool for opening up the jungle. In this blog post, we explain what Data Science is, what benefits it brings to the retail sector and why it should not be missing in modern companies.
In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play an important role. This is where most of the terrain is accessible from. We asked MarTech Consultant David Deronja five questions about CrossEngage, a CXP provider.
In the jungle of marketing technologies, Customer Experience Platforms (CXPs) play a major role. One of these platforms is Emarsys. We asked expert and MarTech consultant David Deronja five questions about the tool. What can it do, who is it suitable for and what are its limitations?
In the jungle of marketing technologies, Customer Data Platforms (CDPs) play the role of a clearing. From here, most of the terrain is accessible. We asked MarTech Consultant David Deronja five questions about Bloomreach Engagement, a core CDP provider.
The more information you have about a customer, the more personalized you can create the customer experience. But how can a customized customer experience be reconciled with the GDPR? Daniel Tiatco explains this in his blog.
Do you have access to customer data but don’t quite know how to transition from having them to actually using them? Then a Customer Data Platform (CDP) could be the right solution for you. Find out what customer data platforms do, why they play a key role on the journey to digital success, and how they differ in their focus depending on the provider.
In the past, products were sold. Today, trust is won. The Cookieless Future finally heralds the age of data sovereignty and the future of a new marketing: the marketing of sustainable customer relationships.
With the increasing digitalization of all business units, customers’ expectations are also increasing. Find out which five compelling reasons speak for the use of Guided Selling with SAP CPQ in sales in our blog post.
Only the best Customer Experience (CX) in B2B can win in the long term. The solution is an inspiring customer portal for your business customers.
In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.
If you want to be successful as a company, you have to offer your customers a holistic customer experience. More than ever, an all-encompassing CX is a driving factor behind every purchase decision. How do you achieve that? Find out now!
A 360-degree view of customers is so “yesterday.” What you really need is a context-sensitive view of the customer that allows you to react relevantly and immediately: At any point in the customer journey. How can a customer data platform (CDP) support this context-sensitive view of the customer and at the same time increase the business value of a corporation?
How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?
In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.
Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.
The conversion to a new CRM system brings new opportunities, but also some challenges. How can data be transferred from Microsoft Dynamics on-premise to the SAP Sales Cloud most easily?
What makes for good customer experience in e-commerce and what do e-shop operators need to keep an eye on? Vincent Aniol, valantic, answers these questions.
