Blog

Business-to-Customer (B2C)

Business-to-Consumer (B2B) refers to business relationships between companies and private people (consumers), in contrast to relationships between companies and other groups, such as companies (Business-to-Business, B2B), employees (Business-to-Employee, B2E) or public administration (Business-to-Administration, B2A). To be successful on the B2C market, a good sales and marketing strategy is required in order to address the desired target group. Here the target group plays a decisive role since it determines all the company’s actions. This is why it is necessary to do a precise market analysis and then develop a successful strategy. valantic offers numerous strategic services and software solutions for the successful implementation of B2C concepts, among other things with digital commerce, digital marketplaces, E-commerce, and customer relationship management (CRM).

Customer Experience October 21, 2025

Social ads 2026: Focus on creative testing, data, and performance

In 2026, social ads face new rules: more stringent data protection regulations restrict tracking, while KPIs like scroll-stop and hold rate gain importance. Creative testing, first-party data, and server-side tools boost performance and relevance.

Three colleagues sitting at an office bar working on a laptop.

Customer Experience October 14, 2025

Branding is performance: why brand management is indispensable today

Branding isn’t just a nice-to-have – it’s a key driver of long-term performance. A data-driven omnichannel strategy brings branding and performance together, ensuring consistency and measurability across all touchpoints.

Customer Experience April 11, 2024

How BLACKROLL is getting its e-commerce to peak condition

Leveraging Shopify, BLACKROLL has developed a future-proof, headless e-commerce platform and expanded its D2C business via digital channels. Learn more!