Customer Experience

Customer Experience September 13, 2021

Comparison of Emarsys and the SAP Marketing Cloud

How is the marketing platform Emarsys recently acquired by SAP different from the SAP Marketing Cloud already in the SAP portfolio?

Customer Experience August 19, 2021

Get to know customers with the SAP Customer Data Cloud (SAP CDC)

SAP Customer Data Cloud is designed to collect and merge customer identities, preferences, and consents across multiple contact points. We talked with valantic expert Tim Baumgart about what exactly is behind this, what the advantages are, and what differences there are between it and the SAP Customer Data Platform (CDP).

Customer Experience July 15, 2021

What you should know about migrating to the SAP Commerce Cloud

SAP Commerce Cloud is the promising foundation for your e-commerce platform. But what are the concrete benefits of this solution? When is it worth migrating to the cloud and how does this work in detail? Markus Scheffknecht of valantic CEC Schweiz told us all this in an interview.

Customer Experience July 13, 2021

An SAP Commerce Project in the Chemical Industry as Personal Success Story

Dr. Maximilian John gives us insights into the challenges of an SAP Commerce project and describes what he does in his role as Technical Lead.

Customer Experience July 5, 2021

SAP Spartacus: Progressive Web Applications

What is SAP Spartacus, and what does moving to the progressive web app mean? Fabian Saccilotto of valantic CEC Switzerland knows best about PWAs!

Customer Experience July 5, 2021

Headless Commerce revolutionized the omnichannel

What does headless commerce mean, and where are headless e-commerce solutions used? Simon Hamm from valantic CEC Deutschland knows all that and more.

Customer Experience May 12, 2021

Digitalization of multi-stage sales channels in B2B retail

In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.

Customer Experience May 7, 2021

End-to-End Customer Experience: Shopware as Component of the End-to-End Strategy

The situation created by the coronavirus has restricted offline sales channels and caused a loss of sales. Companies that had a functional e-commerce platform before the pandemic enjoyed a significant competitive advantage. For all other companies, it is therefore more important than ever to create an appropriate infrastructure.

Customer Experience March 11, 2021

Trade Promotion Management Made Easy: Creation of multiple orders in SAP Sales Cloud

In the “Tips & tricks for customer experience with SAP” section, we present helpful tips from practice. This second part is about “Trade Promotion Management made easy”. In concrete terms, it is about simple implementation in the SAP Sales Cloud - a means often used in retail to increase customer loyalty, but also to increase market share.