B2B & B2C Use Cases with Magento Open Source

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Magento Open Source as a foundation for tailored business models

Whether you run a consumer-facing online shop or a complex B2B portal – today’s e-commerce landscape is more diverse than ever. Different business models come with unique requirements for platforms, processes, and customer experience.
Magento Open Source provides a flexible, future-proof foundation to meet these demands – enabling both B2C and B2B worlds to thrive on one unified platform.

As a long-standing Magento partner, valantic helps companies successfully implement their B2C and B2B commerce strategies. Our experts guide you from concept and implementation to ongoing operations – combining deep industry expertise, technological excellence, and a strong focus on business value.

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Magento Open Source in B2C – Experience-driven commerce for consumers

In B2C commerce, the customer experience is everything. Shoppers expect inspiring brand worlds, personalized offers, intuitive usability, and seamless processes – across all channels and devices. Magento Open Source provides a scalable foundation for creating exceptional shopping experiences that foster long-term customer loyalty.

Benefits of Magento Open Source for B2C:

Personalization: Content, recommendations, and promotions based on user behavior and preferences.
Omnichannel integration: Consistent brand experience across web, mobile, social commerce, and in-store.
Storytelling & content commerce: Seamless fusion of storytelling and shopping.
Mobile first: Fast loading times and responsive design for maximum conversion.
Flexibility: Easily customizable checkout processes and integrations for payment and fulfillment services

Hyvä – A performance boost for Magento Open Source

Especially in B2C, speed and performance are key success factors. With Hyvä, Magento Open Source gains a significant performance boost – thanks to a lightweight, modern frontend that drastically reduces load times and enhances user experience.

Magento success stories & use cases

Case study: mey – Performance and experience combined

The heritage brand mey relies on Magento and Hyvä to deliver a fast, modern, and engaging shopping experience. The new Mey online shop impresses with short loading times, intuitive navigation, and strong brand presentation – significantly improving the conversion rate.

bosch Pet Food Webshop, which presents a selection of pet food products in its online shop.

Case study: Bosch Tiernahrung – Magento and Hyvä in perfect harmony

Bosch Tiernahrung also benefits from the combination of Magento Open Source and Hyvä. Through continuous optimization of performance and UX, a high-performing platform was created that convinces both technically and commercially.

Magento Open Source in B2B – Digitizing complex processes with ease

B2B commerce today goes far beyond online ordering. It has become the central hub for sales and service processes. Businesses need platforms capable of handling complex pricing models, roles and permissions, quoting workflows, and system integrations.
Magento Open Source is the ideal foundation: open, scalable, and highly adaptable.

Key benefits for B2B organizations:

Customer-specific pricing: Tailored pricing and discount structures for different clients or groups.
Digital quoting workflows: Manage inquiries, negotiations, and approvals directly within the system.
Role & permission management: Granular control for buyers, administrators, and departments.
Self-service portals: Customers can manage orders, invoices, budgets, and shipping addresses independently.
ERP & CRM integration: Seamless data exchange with systems like SAP or Microsoft Dynamics.
Punchout integration: Connect with procurement systems for automated purchasing processes.

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Product configurators – simplifying complex B2B processes

One of the most impactful B2B use cases is the digital product configurator. It enables customers to assemble complex products individually and order them directly online – including price calculation, quotation management, and ERP integration.

Service portals – customer retention through digital value

Beyond traditional commerce, digital service portals are becoming increasingly important in B2B. They create genuine added value by integrating spare parts ordering, maintenance requests, documentation, and training offers directly into the commerce platform.

B2B and B2C united – hybrid business models on one platform

More and more companies are combining B2C and B2B business models – for example, manufacturers launching direct-to-consumer channels or wholesalers serving both retail and end customers. Magento Open Source makes it possible to run both business models on a single platform while offering tailored processes, pricing structures, and user experiences.

Typical hybrid use cases:

Manufacturers with a B2B partner network and a D2C shop
Wholesalers operating a B2C marketplace
Brands offering distinct price and service models for consumers and business customers

valantic – your partner for successful B2B & B2C projects

Whether B2B, B2C, or hybrid – valantic helps you implement your commerce strategy with Magento Open Source.
Our interdisciplinary team of strategists, developers, UX specialists, and data experts ensures your platform delivers not only technological excellence but measurable business impact.