E-bike manufacturer Riese & Müller
As an e-bike manufacturer, Riese & Müller offers its B2B customers countless configuration options with different delivery times and prices. How can this be mapped effectively? The new dealer portal makes it possible. The B2B platform developed by valantic impresses with a pre-order tool including a product configurator and innovative Hyvä frontend. Adobe Commerce (Magento) provides the strong basis.
Right from the start, the collaboration between valantic and Riese & Müller centred on improving the ordering process via the sales platform: How can bicycle dealers put together and order the e-bikes desired by their customers as efficiently as possible?
The bike manufacturer was initially concerned with the following:
Solutions and results
The valantic team worked together with Riese & Müller, taking into account the requirements for technical solutions. This was implemented:
Following the relaunch of the dealer portal, further measures were added. Goal: Optimisation of the customer experience for business customers and therefore also for Riese & Müller’s end customers. The following was carried out:
The company: Riese & Müller
With high-quality e-bikes, cargo bikes and folding bikes, Riese & Müller GmbH sets standards for technological innovation, pioneering design and quality in the premium segment. The Mühltal-based company has been shaping urban mobility with innovative bike concepts since 1993. More than 900 employees in sales, assembly and development work on the brand’s success with dealers, specialist audiences and end customers. The top supplier is regularly recognised for its premium bikes.
valantic and Riese & Müller have been working together since 2016 and the reference was last updated with new project highlights in November 2023.
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