Skip to content

For the perfect presentation of your content

Content Management Solutions

There are many ways of efficiently managing content – and we at valantic know them all. Whether you’re seeking multichannel publishing, content commerce, seamless content entry and maintenance, or the advantages of our AI-powered management and automation: Together, we get the best out of your content!

Two valantic employees looking at a monitor together
Our Approach and Best Practices

What Does Content Management Mean?

Content management is a term that is frequently used – sometimes in different contexts. One possible definition is the effective storage, management and preparation of data and documents. What this can encompass certainly requires further explanation.

At valantic, we understand content management to mean the content-related structure of

  • individual content pages of a website or even
  • entire websites with text, images, videos and other design elements such as teasers.

Content management shouldn’t be confused with website development, front-end or web design. Only when the website has already been designed and built do our content managers come in. Always with the perfect user experience in mind. In other words, following the UI/UX design to optimally guide users through the website or individual content pages. The magic word: internal links.

Our Expertise

Explore Our Content Management Solutions

Business woman talking to a colleague

Customized Content Management Services

Your wish is our command

The tasks in the area of content management are manifold – and to a large extent, they depend on the requirements of individual clients. With us, you don’t get run-of-the-mill solutions but a holistic approach to meet your specific needs in the best possible way.

That’s why we do not only manage complete websites, we …

  • optimize existing pages in terms of their structure and text.
  • carry out preparatory tasks such as the creation of the sitemap.
  • handle footer maintenance.
  • take care of relevant basic website settings in the background.
  • enter numerous languages.
  • and much more.

Would you like us to help you manage your content? We look forward to learning more about your project!

AI-Powered Content Management & Optimization

Scale, Personalize & Automate

In today’s AI-driven landscape, content management evolves with tools like generative AI and agentic systems. Valantic integrates AI to automate repetitive tasks, personalize experiences, and boost SEO performance—addressing key challenges like content decay and scalability.

Why AI in Content Management?

  • Automation & Efficiency: AI agents in Optimizely CMP handle content creation and personalization, reducing manual effort by 50%.
  • Optimization for AI Search: Use Adobe LLM Optimizer to make your content AI-ready, increasing citations in ChatGPT and Google Overviews.
  • Media Management: Cloudinary DAM leverages AI for image/video optimization, enabling dynamic storytelling in multichannel setups.
Employee working at a computer.

Integrated Teams, AI-Powered Results:

Content Management by Valantic

Compared to digitalization agencies that offer individual services, our customers have a decisive advantage: The design, development, AI consulting, content creation and content management teams always work hand in hand at valantic. This has been the case for many years and has proven extremely successful. It allows us to create efficient and clean solutions that can do two things:

  1. make our customers happy and successful.
  2. inspire users by guiding them optimally through entire websites or individual content pages.

This seamless collaboration means that our Content Management service is AI-enabled from the start. We use cutting-edge Generative AI tools to automate content creation (like product descriptions), optimize metadata, and ensure superior quality and scale, without relying on external, siloed tools.

Photo of a valantic CX meeting room in Salzburg.

Discover more our Insights

Photo of two young women sitting on armchairs having a friendly conversation.

Blog · June 24, 2025

AI agents in Optimizely CMP: more efficiency through smart teamwork

In the second part of our blog series on the use of artificial intelligence (AI) in content marketing, we explore the role of AI agents within the Optimizely Content Marketing Platform (CMP). These intelligent agents work together as a team to streamline marketing workflows and increase overall efficiency.

AI agents in Optimizely CMP: more efficiency through smart teamwork
Four colleagues testing an online store system via a smartphone and laptop.

Blog · October 16, 2025

Adobe LLM Optimizer: Optimize your content for better AI visibility

Adobe LLM Optimizer helps companies make their content ready for generative AI and boost its visibility in AI responses. It analyzes agentic traffic, delivers optimization insights, and integrates seamlessly with existing content platforms.

Adobe LLM Optimizer: Optimize your content for better AI visibility
Drei Menschen sitzen an einem Tisch und schauen auf ihre Laptops

Blog · October 28, 2025

One chat, all answers: How the AI Workflow Bot connects knowledge & processes

AI-supported automation of repetitive tasks such as document and data management already offers measurable efficiency potential. But how can this potential be exploited easily, effectively, and securely? With the AI Workflow Bot, valantic presents an AI system that helps companies reach their goals faster. “Efficiency is yours” is not just a slogan, but a tangible benefit.

One chat, all answers: How the AI Workflow Bot connects knowledge & processes

Interested in customized, AI-enabled Content Management?

Connect with our experts!

Daniel Franz Business Area Shopware

Hallo from Siegen

Daniel Franz

Authorized Signatory

valantic

+49 271 233701 14

Portrait of Martin Schmutz, valantic CX, Customer Experience

Grüezi from St. Gallen

Martin Schmutz

Sales Director

valantic

+41 71 313 55 70

Portrait of Georg Koch, valantic CX

Servus from Salzburg

Georg Koch

Chief Consulting Officer

valantic

+43 662 876 606

Share your vision

Whether it’s AI workflow automation or full Content Management overhaul. Our team is ready to innovate.