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ChatGPT is the new Google. Will your brand still be found?
valantic GEO Audit: How visible is your brand in AI?
Customers no longer start their search on Google. They ask ChatGPT, Gemini or Perplexity. These systems decide which brands are recommended, shown or ignored. If your brand doesn’t appear here, you lose visibility – and revenue.
The valantic GEO Audit shows you where your brand currently stands in AI-powered search results, how well it is understood by generative models, and what steps you can take to increase your brand visibility in AI.
Generative Engine Optimization (GEO): The new standard for brand presence and AI Visibility
AI is changing how people buy -
and how brands are seen
Generative AI is more than a trend. It changes how people search, compare and decide. Instead of keywords it is now context, answers and recommendations that matter. Brands who optimize early secure their relevance in a world in which AI talks about brands – not just search engines.
AI Visibility is the new competitive factor. Brands that are visible today secure tomorrow’s advantage. The valantic AI Visibility Audit shows you exactly how to grow your brand visibility in AI.
(Sources: ResearchGate, Capgemini, Cognizant)
42%
of retailers in DACH already optimize product texts with generative AI, boosting visibility and conversion.
73%
of consumers in Benelux rely on AI recommendations for purchasing decisions.
54%
of e-commerce companies use ChatGPT for content creation and translations.
32%
of consumers compare prices and products directly in AI tools like ChatGPT.
Is your brand
ready?
$18.5M
invest Companies in Benelux annually in generative AI – well above the global average.
Your roadmap to visibility when AI is in charge
Customers no longer start their product search on Google – they ask ChatGPT, Gemini, or other AI platforms. The valantic GEO Framework is your strategic compass to stay visible in this new world and maintain control over your AI visibility in the long run.
Our five-step approach:
-
1
Discovery – Understanding where your brand stands
In the first step of the GEO Audit, you receive a hands-on assessment of your brand across AI platforms:
- Personalized Visibility Report: How are your products and content perceived in AI systems like ChatGPT?
- Competitive Benchmark: What position do you hold compared to your main competitors?
- Brand Visibility in AI: Which channels and content are already present, and which are missing?
- AI Content Tips: Initial recommendations on which content or product information should be optimized to sustainably increase visibility.
Outcome: You will know exactly where your brand currently stands and which opportunities exist for targeted action. Request your GEO Audit now
-
2
Foundation – Laying the groundwork
Optimize your data, metadata, and taxonomies so AI algorithms can find and correctly understand your brand.
-
3
Content – Optimise content in a targeted manner
Create high-quality, AI-optimized product descriptions, campaign content and translations that truly reach your audience.
-
4
Experience – Shaping customer experiences
Design conversational experiences like personalized recommendations, guided selling and smart interactions that guide and delight customers.
-
5
Operations – Ensuring long-term performance
Continuously monitor and improve your AI performance to stay consistently visible – and keep your brand relevant.
Outcome: Your brand appears where decisions are made – in AI search engines, generative chatbots, and intelligent shopping assistants. An AI Visibility Audit shows you step by step how to secure your brand’s visibility in AI.
Outcome: Your brand appears where decisions are made: in AI search engines, generative chatbots and intelligent shopping assistants. An AI Visibility Audit shows you step by step how to secure your brand visibility in AI.
How visible is your brand on AI platforms and in AI search engines such as ChatGPT or Gemini?
With the valantic GEO Audit, you get a hands-on assessment of your current performance on generative AI platforms.
Personalized visibility report
A personalized visibility report showing how your products and content are perceived by AI systems.
Competitor benchmark
A competitor benchmark within your industry to see your position in comparison.
Brand visibility in AI
Tailored recommendations to increase your brand visibility in AI and stay competitive.
AI Content Tips
Optional: Guidance on which content or product information you should optimize for ChatGPT & Co. to sustain visibility.
Supported by our partner ecosystem
No one combines data, CX, and AI like valantic and our technology partners – enabling GEO-ready experiences from content creation to conversion.
Your brand deserves visibility before AI decides
Ready to make your brand visible on AI platforms?
With the valantic AI Visibility Audit, you know exactly where your brand stands, which opportunities are there to seize and which steps will bring you to the top.
We guide you step by step to maximum AI Visibility – practical, understandable and measurable.
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Frequently Asked Questions about GEO
GEO ensures AI platforms like ChatGPT and Gemini can understand, index, and recommend your brand and products, making them visible in AI-driven search results.
The GEO Audit is a analysis of your brand’s performance on AI platforms. We evaluate your visibility, compare it to competitors, and provide actionable recommendations.
With 73% of shoppers using AI in their purchasing journey, appearing in AI search results is critical for sales growth and maintaining market share.
No. valantic is technology agnostic and works with all major platforms, including Adobe, SAP CX, Salesforce, Shopify, and more.
SEO optimizes for ranking algorithms used by search engines such as Google. GEO optimizes for language models that understand, condense, and integrate content. GEO focuses more on clear facts, authority, and a semantic structure.
Your existing SEO strategy remains valuable, but needs to be expanded: greater emphasis should be placed on facts, a clear structure, authority, and AI-friendly content forms such as FAQs.
GEO-optimized texts are clear, fact-rich, and unambiguously worded, with clear headings, structured sections, and reproducible information. This makes it easier for AI models to extract, interpret, and embed information. AI models prefer content from reputable sources with expertise, consistency, reliability, and clear authorship. Quality domain signals strengthen the chances of GEO success.
Write concisely and clearly, prioritize facts, modularize content, provide precise definitions, strengthen authority, use FAQs, and update content regularly. Marketing is generally becoming more knowledge-oriented; content quality is continuing to gain in importance.
All industries benefit from a clear GEO strategy. However, knowledge-intensive areas such as medicine, law, finance, technology, education, B2B software, consulting, and e-commerce benefit particularly.
Content formats with a high probability of GEO success include FAQs, how-to guides, comparison tables, short explanatory texts, glossary entries/definitions, and case studies with a clear outcome.