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Coach traffic management system for Salzburg, Hallstatt & Nuremberg

Reinventing digital coach traffic management in tourism

valantic Austria has developed an innovative management system for coaches – featuring slot booking, QR code entry and statistics.

Picture of the old town of Salzburg
The challenge.

Intelligent coach traffic management for sustainable tourism

Salzburg, Hallstatt and Nuremberg are tackling the growing coach traffic with foresight – through digital control and with a focus on enhanced quality of life.

Tourist hotspots are under pressure: Too many unregistered coaches arriving at the same time, and too little overview of arrivals and departures. Salzburg, Hallstatt, and Nuremberg are addressing this challenge head-on – as pioneers aiming to guide visitor flows in a targeted, digital way, reduce the burden on cities, and establish sustainable tourism concepts.

Coach traffic management

Coach traffic management

Mockup of the customer portal entry point for the coach management system

Mockups of the coach booking portal – two mobile versions and one desktop version

Checkout steps of the coach booking process on mobile devices

Tourismus Salzburg GmbH, Stadt Nürnberg, Hallstatt PEB GmbH

The solution.

More control, less chaos – the digital system sets new standards in the coach traffic management of tourist cities. With just a few clicks, coach companies can reserve time slots for arrival, drop-off, and departure. The entire process is seamlessly managed: online booking in advance, access only with a valid QR code, and 100% digital handling.

Smart system, big impact:

  • online slot booking for coaches
  • automated gate opening or on-site registration via QR code
  • real-time monitoring and statistics dashboard
  • reduced surrounding traffic and smoother visitor flows through targeted management

And Salzburg takes it even further: two terminals, an external parking lot, customized booking options (drop-off or pick-up only, day vs. overnight guests), and automatic accommodation checks provide maximum flexibility and control – with minimal traffic chaos.

Smart traffic management

The highlight.

What has evolved into a highly advanced platform for digital coach traffic management in Salzburg has proven to be an effective solution in Hallstatt and Nuremberg as well. Salzburg demonstrates how digital traffic control works today – precise, thoughtful, and user-centered. The system goes far beyond classic slot booking: From individually selectable terminal functions to automatic accommodation checks, it creates a digital control hub that sets new standards.

And the best part: If you meet certain criteria, you even benefit from integrated discount systems. No other bus management system in the DACH region currently offers comparable features – Salzburg is clearly leading the way here.

Mockup of the booking portal entry page – once on desktop, twice on mobile devices

Three cities, one goal.

The client.

Salzburg, Nuremberg, and Hallstatt are among the most-visited cities in the German-speaking region – with high tourist influx and sensitive urban structures. To balance quality of life with the visitor experience, they rely on digital management instead of analog overload.

Each city uses the system in its own way

  • Salzburg manages bookings, overnight stays, and terminal selection down to the last detail.
  • Nuremberg provides barrier-free access for specific target groups.
  • Hallstatt efficiently and elegantly organizes tourist flows in its narrow town center.

Together toward a smart solution.

The collaboration.

Open, solution-oriented, and as equals – that’s how the collaboration with the cities unfolded. Clear communication, fast feedback loops, and strong teamwork between frontend, backend, and design departments ensured that tailored functions quickly became reality – with a focus on usability, performance, and scalability.

Traffic management to avoid bottlenecks

The goal.

The goal was clear: reduce overtourism, manage coach traffic flows, and noticeably improve the quality of stay. The solution was not about restricting access but about smart planning: Through digital slot allocation, transparent booking processes, and targeted management, a system was created that brings order – while maintaining openness for guests.

Facts that speak for themselves.

The results.

  • Salzburg: noticeable relief thanks to fewer unregistered coach arrivals
  • Nuremberg: barrier-free access for travel groups
  • Hallstatt: regulated visitor flows to protect local infrastructure

Project highlights at a glance

Smart booking system

Slot-based reservations with QR code validation

Pimcore power

Backend with a comprehensive statistics module

Barrier control

API-driven, automated, secure

Unique rules for each city

Custom parameters for Salzburg, Nuremberg & Hallstatt

Tourism management 2.0

Data-driven visitor flow management

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Do you like the project?

Your contact at valantic Austria

Michael Urban, valantic

Michael Urban

valantic

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