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Sales is the preparation and execution of operational work and measures whose goal is to put products or services on the appropriate market and offer them there. The goal of this operational function is to make products and services available to customers and end consumers. Sales also represents a central element of the marketing mix, with which particular strategies are designed and implemented. valantic advises customers on the planning and implementation of sales strategies and the optimization of the sales processes.

Image of Prof. Dr. Martin Selchert, HLG Ludwigshafen, sales of the future, b2b

Customer Experience May 28, 2020

Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B Sales

We spoke with Prof. Dr. Martin Selchert about success strategies for digitalization in B2B sales and what companies can do now.

Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B Sales
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