Sales is the preparation and execution of operational work and measures whose goal is to put products or services on the appropriate market and offer them there. The goal of this operational function is to make products and services available to customers and end consumers. Sales also represents a central element of the marketing mix, with which particular strategies are designed and implemented. valantic advises customers on the planning and implementation of sales strategies and the optimization of the sales processes.
In the “Tips & tricks for customer experience with SAP” rubric, we provide some helpful practical tips. The third part deals with so-called chain structures in the SAP Sales Cloud. These help to map complex sales channels – also directly in the standard system.
In the “Tips & tricks for customer experience with SAP” section, we present helpful tips from practice. This second part is about “Trade Promotion Management made easy”. In concrete terms, it is about simple implementation in the SAP Sales Cloud - a means often used in retail to increase customer loyalty, but also to increase market share.
Sales at Bizerba needed a tool to create complex quotations that unites all these dimensions in a single interface. At the same time, the company wanted to provide its customers with a clear quotation document for a custom-tailored solution at the touch of a button. This is where the idea for Solution Quotes came from.
We spoke with Prof. Dr. Martin Selchert about success strategies for digitalization in B2B sales and what companies can do now.