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Digital accessibility

Digital accessibility means that digital offerings are accessible and usable for all people, regardless of their physical and mental abilities. Implementation encompasses visual aspects of user interface design (e.g., sufficient contrast and font sizes) as well as requirements for functionality and usability (e.g., keyboard operability). With the implementation of the European Accessibility Act (EAA) at the end of June 2025, private companies in all EU countries and Switzerland must meet specific requirements for the accessibility of their digital services. The cornerstones are the Web Content Accessibility Guidelines (WCAG), which are based on four principles: perceivability, operability, understandability, and robustness. Although the EAA primarily targets the inclusion and digital participation of people with disabilities, compliance with the new guidelines offers broader potential for every online business.

Drei Personen mit Kopfhörern benutzen Tablets und Laptops, während sie an einem Tisch in einem hellen Raum mit großen Fenstern und Pflanzen im Hintergrund sitzen.

Customer Experience August 28, 2025

AI for digital accessibility: actionable tips to ensure EAA compliance

Just two months after the European Accessibility Act (EAA) has taken effect, many companies are only now grasping the full scope and impact of the new EU directive. Some retailers are already facing legal repercussions. With its complex and wide-ranging requirements, the regulation leaves many organizations feeling overwhelmed. Could AI be the key to achieving digital accessibility?

A group of six people is in a modern conference room with glass walls: while a man stands at the front giving a presentation on a large screen, the others are seated at a conference table listening. Some have laptops in front of them. The room is brightly lit and minimally furnished.

Customer Experience June 10, 2025

Ready for the EAA? How to fix the top 5 accessibility issues on websites

This article outlines the five most common accessibility issues found on websites. In addition, we'll offers practical tips to help you address them to create a more inclusive user experience for your website visitors.

A man sits on a sofa and works on a laptop, with his arm in a sling. In the background, there's a bookshelf and a plant on the windowsill.

Customer Experience December 19, 2024

Digital accessibility market study: a call to action for online stores in German-speaking Europe

A market study by valantic and AIOPS reveals concerning results for German-speaking Europe: Only 25 % of top-grossing online stores meet recommended accessibility standards. The findings underscore the pressing need for action while highlighting the potential for businesses to expand their reach through accessible design.

Bild mit 3 Personen am Laptop, E-Commerce Valantic CX

Customer Experience November 26, 2024

Animating with Style: CSS Animation Dos, Don’ts, and Starting Points

Discover the essentials of CSS animations with practical tips on enhancing user experience, optimizing performance, and ensuring accessibility. Learn to use UI animations effectively to captivate and maintain user engagement.

A person in a yellow sweater smiles while looking at a laptop in a bright office. Office supplies and a phone are on the desk.

Customer Experience November 4, 2024

Accessibility in Focus: How the European Accessibility Act (EAA) is Changing the Digital World

As we dive deeper into the digital age, the European Accessibility Act (EAA) is a game-changer. Think of it as a champion for equal access in the fast-growing digital world. This new rule isn’t just about keeping up with the times; it’s a clear message that it’s time to level the playing field for everyone […]

A man in a yellow checkered shirt sits at an outdoor table, drinking coffee and working on his laptop.

Customer Experience October 3, 2024

Composable UX: conversion rate booster & opportunity for digital accessibility

Our series sheds light on the potentials and often overlooked challenges of Composable Commerce projects from business, user, and technology perspectives. In the fifth edition, we reveal how design systems align with Composable Architecture, enabling unique customer experiences and enhancing digital accessibility.

A woman in a wheelchair sits in a café in front of her laptop, checking if her online shop is accessible.

Customer Experience September 10, 2024

Is My Online Shop Accessible? – A Practical Guide to Digital Accessibility

Digital accessibility is not only a mandate of fairness but also a smart business decision. It's high time for e-commerce to take a step towards inclusion and equality. But how can you make your online shop accessible and EAA-compliant? Our latest blog post provides concrete recommendations with a practical guide.