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Customer Experience (CX)

Das Kundenerlebnis (englisch: Customer Experience, CX) ist die Summe aller Einzelinteraktionen im gesamten Kundenlebenszyklus mit einem Unternehmen. Wie Kunden und Kundinnen einzelne Interaktionen wahrnehmen, führt zu einem bestimmten Gefühl und einer Meinung über das Unternehmen, welche positiv oder negativ sein kann. Das Ziel von Unternehmen und dem Unternehmens-Marketing ist ein wirksames Customer Experience Management, um die Kundenbeziehung durch positive Erfahrungen zu stärken und zu verbessern. valantic ist Experte bei der Umsetzung positiver Kundenerlebnisse – mit Hilfe digitaler Technologien helfen wir Unternehmen, die Bindung zwischen ihren Produkten und ihren Kunden und Kundinnen zu festigen.

Two people wearing headsets working at desks in a modern office environment, each in front of a computer screen. Glass walls and office furniture are visible in the background.

Customer Experience November 18, 2025

AI instead of Sampling: How to Ensure Top Service Quality with Zendesk QA

Consistently high quality, transparency, and efficiency in customer service — Zendesk QA delivers an AI-powered, data-driven, and automated solution. Learn in our interview how AI is setting new standards for service quality assurance.

#valanticworld October 7, 2025

Sarina Hermann on CX consulting, AI, and driving change

As team lead and lead consultant for customer experience, Sarina is responsible for developing customer-centric CX strategies that align technology, people, and business value. In this interview, she shares what she particularly values about her role as a female leader, mentor, and sparring partner and how her time at valantic has given her a fresh perspective on consulting.

Three people in business attire review documents together at a desk with a laptop and scattered papers, discussing digitalisation trends in insurance within a modern office setting.

Customer Experience September 4, 2025

User research: the key to powerful product experiences

User research plays a crucial role in effective product experience management. This article offers practical examples to help you uncover real user needs and make better decisions through observation, interviews, and smart analyses. Discover how to enhance your product experiences through small, targeted improvements.

Eine Frau sitzt auf einem Sofa, benutzt einen Laptop und hält ein Smartphone in der Hand, um nahtlos Aufgaben des Product Experience Management zu erledigen. Im Hintergrund ist ein Bücherregal zu sehen.

E-Business September 3, 2025

Product Experience Management (PXM): The decisive factor in inspiring customers

Product Experience Management (PXM) goes beyond mere data management. It transforms product data into emotional customer experiences—across all channels. From centralized data integration to hyper-personalization, learn how PXM helps companies optimize processes and delight customers.

Eine Geschäftspräsentation in einem modernen Konferenzraum. Eine Person in formeller Kleidung steht vor einem großen Bildschirm, der verschiedene Diagramme, Graphen und Statistiken zeigt. Mehrere Personen sitzen am Tisch und hören aufmerksam zu, einige mit Laptops. Im Hintergrund befindet sich ein weiterer Bildschirm mit einer Weltkarte und zusätzlichen Daten.

Artificial Intelligence August 5, 2025

AI Sales Agent – How to start: Quick wins & business value from day one

Up to 40 percent more conversions, stronger business relationships, and customer experiences that directly drive revenue – the AI Sales Agent not only boosts speed and quality in sales processes but also unlocks significant business potential. In this third part of our blog series, you’ll learn how this value translates into measurable results and how to successfully enter the world of AI agents with quick wins.

Confident businesswoman in modern office.

Customer Experience July 3, 2025

Success Stories: How companies are already using Salesforce Agentforce today

From food delivery to B2B sales: companies across a wide range of industries are already relying on Salesforce Agentforce. These AI agents automate processes, reduce team workloads, and enhance the customer experience. Real-world examples illustrate the versatility of Agentforce and the measurable benefits it can deliver in a short time.

valantic CX employee working on a laptop in an atrium.

Customer Experience June 12, 2025

Next Best Offer: How Retailers Maximize Cross- and Upselling Potential with CDPs

Say goodbye to guesswork: A CDP analyzes customer data, detects needs, and delivers real-time cross- and upsell offers. The result? Relevant experiences and measurable revenue growth.

Agile Methodology | Accomplishing Digital Transformation with Low-Code

Customer Experience May 13, 2025

Strategic use of low-code: Boost innovation and process efficiency across your organization

Low-code development platforms are fundamentally changing the way companies build applications. They empower employees without extensive programming knowledge to create custom software solutions – quickly, efficiently, and with a focus on practical application.

Three people sitting at a conference table with laptops, discussing work. Two men are on the left and center, and a woman is on the right. A plant and a coffee mug are on the table.

Customer Experience April 17, 2025

Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning

Analyzing user data is essential to success in e-commerce. Adobe Analytics equips businesses with powerful insights into customer behavior and preferences. However, to ensure seamless and effective implementation, there are several critical factors to consider. In our article, we outline the key steps for getting started successfully – featuring a real-world customer success story.

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