Blog

Business-to-Business (B2B)

Business-to-Business (B2B) refers to business relationships between two or more companies, in contrast to relationships between companies and other groups, such as consumers (Business-to-Consumer, B2C), employees (Business-to-Employee, B2E) or public administration (Business-to-Administration, B2A). To operate a B2B business successfully, a sophisticated, planned strategy is required, as is significant expertise and prior knowledge. Precisely the Internet offers an easy start in B2B marketing and enables suitable suppliers and partners to find one another and simplify communication between companies. valantic offers numerous B2B strategic services and products.

Customer Experience November 4, 2025

Service portals in B2B: How IoT, AI and user hubs are redefining customer retention

Service portals are emerging as digital customer experience hubs in B2B commerce, consolidating sales, service and communication on a single platform. In this interview, Maria Kern, Senior Frontend Architect at valantic, shares how IoT and AI are transforming these portals into intelligent, proactive solutions, boosting both customer loyalty and operational efficiency.

Eine Geschäftspräsentation in einem modernen Konferenzraum. Eine Person in formeller Kleidung steht vor einem großen Bildschirm, der verschiedene Diagramme, Graphen und Statistiken zeigt. Mehrere Personen sitzen am Tisch und hören aufmerksam zu, einige mit Laptops. Im Hintergrund befindet sich ein weiterer Bildschirm mit einer Weltkarte und zusätzlichen Daten.

Artificial Intelligence August 5, 2025

AI Sales Agent – How to start: Quick wins & business value from day one

Up to 40 percent more conversions, stronger business relationships, and customer experiences that directly drive revenue – the AI Sales Agent not only boosts speed and quality in sales processes but also unlocks significant business potential. In this third part of our blog series, you’ll learn how this value translates into measurable results and how to successfully enter the world of AI agents with quick wins.

Artificial Intelligence July 29, 2025

AI use case with measurable impact: Experience report on the AI Sales Agent

With the AI Sales Agent, valantic has introduced a powerful AI system for fast, data-driven lead scoring. In the second part of our blog series, you will learn about a proven AI use case with tangible KPIs, how the AI Agent optimizes sales processes, for which fields of application it is predestined and what possibilities the AI system has in store for the near future.

A man with glasses and a beard works intently at a desk with multiple large monitors displaying colorful code in a development environment. The scene shows a modern office focused on software development or IT security.

Artificial Intelligence July 22, 2025

Introducing: AI Sales Agent for AI-powered lead scoring

How can you process leads faster and increase success in B2B sales? With the AI Sales Agent, valantic presents an AI-powered solution for data-driven and automated lead scoring. In this blog series, we explore the idea and potential of the AI system from tech, user, and business perspectives.

Smiling man with smartphone and credit card in hand

Customer Experience April 23, 2024

B2B marketplace: more sales, security & efficiency with the right PSP

Viewing e-business from the perspective of a marketplace operator uncovers entirely new opportunities for revenue and business growth, along with fresh challenges. From merchant onboarding to revenue recognition, choosing the right payment service provider (PSP) is crucial for streamlining complex processes and fully leveraging the capabilities of your B2B marketplace.

Customer Experience February 23, 2024

Service excellence: How personalized customer portals are transforming B2B e-commerce

Discover how personalized customer portals are transforming B2B e-commerce, and optimize your digital strategy with our expertise. Learn more!

Customer Experience May 19, 2022

How to create the best possible CX for B2B customers

In the second part of our Customer Experience series, we want to reveal what a process for aligning with your end customer can look like.

Customer Experience April 28, 2022

Unique Customer Experience in B2B

The customer experience has already arrived in the B2B sector. Now it is important to implement this inspiring CX.

Customer Experience September 1, 2021

Worldwide roll-out of the B2B online shop at FUCHS PETROLUB

Benjamin Preißner, Project Manager E-Commerce, has been accompanying the project for over a year and gave us some exclusive insights into the goals of the B2B shop, the selection of the roll-out strategy, and the advantages of this approach.

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