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Personalized customer interactions for every company size
SAP Engagement Cloud
Emarsys is now part of the new SAP Engagement Cloud: With this consistent further development, you can manage customer interactions even more intelligently, quickly and seamlessly across all channels, create personalized experiences for stronger customer relationships and increase the success of your omnichannel campaigns.
SAP Engagement Cloud
Unified touchpoints for seamless customer experiencesWith the SAP Engagement Cloud, SAP is launching a powerful CX platform that meets changing customer expectations and the growing requirements of organizations in an innovative and future-oriented way – with AI-supported functions and real-time data for more efficient campaigns and personalized customer experiences.
Key features of the SAP Engagement Cloud:
Campaign management
Optimize marketing processes based on data and increase the performance, effectiveness and scalability of your campaigns.
AI Impact
Automate repetitive tasks and complex workflows with dialog and agent-based AI functions.
Omnichannel interactions
Integrate and control all channels in a central system to address customers consistently.
Live analyses
Make the right decisions faster based on real-time data, AI-supported forecasts and detailed reports.
Business Areas
Manage data and assets for international campaigns uniformly or assign them to different brands, regions and divisions.
Seamless integration
Integrate the SAP Engagement Cloud into your existing SAP landscape – whether SAP Customer Data Platform, S/4HANA or Business Technology Platform.
Lowest common denominator: great benefits
Benefits of SAP Engagement Cloud
Real-time personalization
Understand your customers' expectations and preferences in order to deliver the right offers and messages at the right time, offer relevant solutions and create personalized experiences.
Omnichannel engagement
Control channels and touchpoints centrally via a uniform cloud platform and improve the customer experience through strategic cross-channel campaigns.
AI-supported automation
Reduce manual effort with AI-driven, automated processes and increase the efficiency, performance and impact of your marketing and sales activities.
Data-based decisions
Use real-time analytics, AI reports and your customers' behavioral data to target campaigns, optimize strategies and increase conversion.
Customized SAP Engagement Cloud with 360° expertise from valantic
As a long-standing SAP partner, valantic combines in-depth experience in the integration of SAP systems with a holistic consulting approach. Our dedicated specialist teams and consultants support you in optimally using the SAP Engagement Cloud.
Together, we set the course for a customized end-to-end system solution that supports your marketing and sales strategy, contributes to your business goals and promotes long-term business value. Our tip for getting started with Quick Wins:
valantic Readiness & Health Check
We offer two Quick Checks to get you started in order to specify your requirements and create the conditions for the optimal use of the SAP Engagement Cloud.
Option 1: Readiness Check
We recommend our Readiness Check for medium-sized and large companies that want to strategically develop their marketing, data and system landscape, optimize processes and present valuable use cases. This includes:
- Tech assessment: analysis of your existing IT landscape and source systems, evaluation of data quality and review of integration capability
- Business review: Identification and prioritization of relevant use cases based on SAP Engagement Cloud functionalities, evaluation of lead management and process design
- Organization & enablement: Definition of team structure and roles, development of a training blueprint based on the team and introduction to the methodology and working methods with the SAP Engagement Cloud
Option 2: Health Check
For companies that want to assess the maturity of their existing marketing and system landscape, raise their data and security standards and develop a clear roadmap for performance, scaling and optimization of the customer journey, we recommend our Health Check. This includes:
- Technical assessment: evaluation of the authorization and security concept as well as data quality and integrity, analysis of architecture and degree of automation, identification of platform limitations including a concrete optimization plan
- Business & journey review: Holistic analysis of the customer journey, identification of UX weaknesses, evaluation of the marketing maturity level, prioritization and further development of use cases including roadmap.
From the roadmap to realization
How we support you in the implementation
With valantic to the SAP Engagement Cloud
We support companies that want to improve complex marketing and sales processes with the SAP Engagement Cloud:
- Integration into your SAP systems (e.g. Customer Data Platform, Business Technology Platform) to create a centralized database
- Planning and implementing global omnichannel campaigns – from strategy development to KPI-based performance measurement
- Expanding your CRM functions with AI-supported insights and precise segmentation
- Developing innovative approaches for industry-specific challenges, e.g. in the manufacturing industry or in retail
- Building and scaling omnichannel strategies that increase your reach and strengthen customer relationships
- Automation of workflowsand development of templates for efficient campaign management
- Integration of innovative marketing and sales channels, e.g. mobile wallets, in-app ads and WhatsApp
Better conversion & stronger customer loyalty with the SAP Engagement Cloud & valantic
With valantic to data-driven marketing
Regardless of your chosen SAP cloud solution, our specialized teams will support you in setting up and implementing a data-driven marketing strategy:
- Target group segmentation – AI-supported evaluation of customer data as the basis for a personalized approach and communication
- Real-time reporting and performance analyses for continuous success measurement and data-based optimization of your campaigns
Data-driven marketing with strategy, focus and expertise
Top 5: Why choose valantic for the implementation of SAP Engagement Cloud?
From retail and consumer goods to telecommunications and B2B industries – with our many years of experience in different markets, economic sectors and business models, we understand the specific challenges of your industry, categorize approaches and develop tailor-made solutions.
Our 360° approach as a consultant and service provider covers all levels of digital transformation. We support you from strategy development to quality assurance:
- Discovery Workshops: We analyze your current marketing strategies, identify untapped potential and show how the SAP Engagement Cloud can optimally support your goals.
- End-to-end implementation: We support you every step of the way, from technical integration to operational use and strategic further development of the platform.
- Process optimization: Through continuous monitoring, AI-supported analyses and data-based optimizations, we ensure that your marketing and sales processes become sustainably more efficient.
AI-supported automation, real-time personalization and data-driven customer engagement: We know the advantages and possibilities of the SAP Customer Experience Suite, have an overview of new functions and know which innovations will not only bring you quick wins, but also long-term business value.
Business requirements are as individual as your company’s industry, strategies and clientele. That’s why we listen to you carefully, identify relevant pain points and develop customized solutions.
Use the SAP Engagement Cloud as a customized platform that is optimized for your business and aligned with your goals – whether you are driving global campaigns or serving regional markets.
Our work does not end with the implementation and successful go-live of your new SAP Engagement Cloud Edition. Through continuous support, regular performance analyses and targeted optimization of the system and process landscape, we contribute to your sustainable business success, your competitiveness and future security.
SAP Engagement Cloud Insights
Know-how & best practices for omnichannel customer engagement
Webinar on Demand
Cost efficiency with omnichannel personalization
Unified touch-points
with the SAP Engagement Cloud: Let's get started together!
K5 Session on Demand
12 years of strategic growth: How Flaconi promotes customer loyalty with SAP Emarsys
Success stories
The optimal data & technology mix with SAP
Blog
Multi-agents: The next evolutionary stage of AI in marketing
OMR Masterclass on Demand
(Data) mix for better CX: 360° customer view & marketing automation for personalized experiences
Personalized experiences for strong conversion & customer loyalty?
We show you how to make the most of the SAP Engagement Cloud!
Talk to our experts for omnichannel customer engagement and AI-supported marketing automation:
FAQ: Answers to your questions about SAP Engagement Cloud & Emarsys
The SAP Engagement Cloud is the latest SAP platform for marketing, sales, service and e-commerce. It is based on the SAP Business Data Cloud and has been expanding the SAP CX portfolio in two editions since the beginning of 2026: Enterprise & Emarsys.
As a central, unified system for interaction control and coordination, the new SAP Cloud platform enables personalized real-time engagement and omnichannel experiences to improve customer relationships, strengthen loyalty and achieve business goals.
Key features and benefits of the SAP Engagement Cloud include
- Omnichannel engagement – seamless coordination and orchestration of campaigns across all channels (web, email, social media, mobile apps and ads) and phases of the customer lifecycle
- Performance & increased efficiency with AI –automated workflows, personalization and data-driven marketing
- Real-time insight – harmonized database for actionable insights, quick decisions and contextual interactions
- Scalability & innovation – flexible expansion of brands, regions and business units thanks to API-first approach and low-code/no-code tools
- Seamless integration – composable & cloud-native for seamless connection to the SAP suite (e.g. SAP HANA, SAP Business Technology Platform)
- Business data management – consistent data models and seamless processes for B2B and B2C use cases
The two editions of the SAP Engagement Cloud are aimed at B2C and B2B companies of different sizes and long-term orientation:
- The SAP Engagement Cloud Enterprise Edition was developed specifically for global companies and retailers with international growth ambitions.
- The SAP Engagement Cloud Emarsys Edition is specially designed for medium-sized companies and up-and-coming e-commerce pioneers.
Emarsys has been part of the SAP Engagement Cloud since the beginning of 2026 and is available as a separate edition. For companies already using Emarsys, the platform remains available and can be used as usual.
In a consultation, we will find out how the new SAP Engagement Cloud can bring the greatest added value for your long-term goals and strategy. With our Readiness Check or Health Check, we support you in getting started and optimizing your use.