Highlight
Successful together – our valantic Team.
Meet the people who bring passion and accountability to driving success at valantic.
Get to know us
Adobe Journey Optimizer – Create Personalized Customer Experiences in Real Time
With the Adobe Journey Optimizer, you can manage personalized, cross-channel customer experiences in real time.
Optimize every stage of the customer journey – automated, data-driven, and individually tailored.
What is Adobe Journey Optimizer?
The Adobe Journey Optimizer is a central solution within the Adobe Experience Cloud that enables companies to manage personalized customer experiences across all channels – in real time and based on data.
By combining marketing automation, AI-powered recommendations, and cross-channel orchestration, Adobe Journey Optimizer helps organizations optimize every phase of the customer journey – from the first contact to long-term loyalty.
As part of Adobe’s Digital Experience Suite, the tool bridges the gap between data, content, and personalized engagement. It ensures that customers are always reached at the right moment, with the right message, through the most relevant channel.
Key Features and Benefits of Adobe Journey Optimizer
- Real-time personalization based on current customer interactions
- AI-based optimization: Machine learning models suggest the next best action for each customer
- Cross-channel orchestration: Consistent communication across web, email, mobile, social media, and offline channels
- Seamless integration with the Adobe Experience Cloud
- Precise segmentation and dynamic audience targeting
The Adobe Journey Optimizer provides the technological foundation for automating data-driven marketing processes and ensuring a consistent customer experience – across all channels and devices.
valantic – Your Partner for Holistic Journey Management
As a long-standing Adobe Gold Partner, valantic supports companies in the successful implementation and use of Adobe Journey Optimizer.
From strategic consulting and concept development to technical implementation, training, and ongoing support – valantic guides you throughout the entire project lifecycle.
Our services include:
- Strategic consulting and design of individual customer journeys
- Technical implementation and integration into existing system landscapes
- Training programs for marketing and IT teams
- Continuous support and data-driven optimization
Adobe Journey Optimizer for B2B Organizations
The B2B Edition of Adobe Journey Optimizer is specifically designed for companies dealing with complex decision-making structures and longer buying cycles.
Unlike the B2C approach, the B2B Edition focuses on multi-step journeys involving multiple stakeholders – enabling targeted communication throughout the entire sales funnel.
Challenge:
The company addresses engineers, purchasers, and project managers – all with different information needs. The goal was to establish a seamless, personalized communication flow from the first contact through post-purchase follow-up.
Solution:
- Automated lead nurturing through industry-specific content series
- Real-time offer tracking via automated triggers
- Cross-channel communication through email, web, and personalized landing pages
Result:
Automation significantly reduced manual effort in sales while improving lead quality. The closer alignment between marketing and sales led to a notable increase in conversion rates.
Integration with Adobe Analytics – Data as the Key Success Factor
The full potential of Adobe Journey Optimizer unfolds when combined with Adobe Analytics.
Together, these tools enable a truly data-driven approach to journey management – with real-time insights, precise audience targeting, and automated optimization.
Integration advantages:
- Data-driven decisions: Customer insights from Adobe Analytics feed directly into journey orchestration
- Real-time campaign optimization: Automated adjustments based on new behavioral data
- 360° customer view: Connecting behavioral data with journey orchestration across all touchpoints
Example:
If a customer shows interest in a specific product on your website, Adobe Analytics captures this behavior and passes it to Adobe Journey Optimizer.
The system then automatically sends a personalized product recommendation via email or push notification – at exactly the right time, through the right channel.
Talk to our expert!
Get in touch now
Hartwig Göttlicher
Head of Business Development
valantic