Highlight
Successful together – our valantic Team.
Meet the people who bring passion and accountability to driving success at valantic.
Get to know us
Creating Personalized Customer Experiences
Adobe Experience Cloud
The Adobe Experience Cloud unifies marketing, data, content, and commerce technologies into a comprehensive Customer Experience Platform that enables companies to manage seamless digital experiences. Brands can create consistent, personalized interactions—from initial awareness to long-term customer loyalty.
With valantic, companies gain a partner who not only implements the Adobe Experience Cloud technologically, but also develops it strategically into a central engine for digital marketing with Adobe. Our mission is to design data-driven customer journeys, optimize content workflows, and intelligently orchestrate cross-channel experiences.
Adobe Experience Cloud - Solutions That Drive Your Digital Growth
The Adobe Experience Cloud offers a powerful ecosystem of applications that can be flexibly combined or used independently. For companies, this means maximum freedom in shaping digital experiences.
The platform is structured into three core areas—Content & Commerce, Analytics & Data Intelligence, and Personalization & Customer Journeys. Together, these solutions help organizations better understand their audiences, deliver relevant content, and orchestrate cross-channel experiences that generate lasting impact.
Content, Commerce, and Efficient Workflows
Create high-quality digital content and publish it across multiple channels – from websites to e-commerce platforms to mobile apps. Combined with scalable commerce solutions and automated workflows, you can deliver a consistent, compelling brand experience across the entire customer journey. This boosts customer loyalty and increases conversion rates.
Data Intelligence & Audience Understanding
Deliver personalized customer experiences – via automated campaigns, targeted messaging, or intelligent lead nurturing. With solutions like Adobe Journey Optimizer (B2B Edition) and Adobe Marketo Engage, you can improve your B2B marketing processes: from segmentation to lead scoring and nurturing. AI-powered content and automation help you reach your audience with the right messages at the right time.
Customer Journey & Personalization
Adobe Experience Cloud supports you with advanced tools for data collection and analysis. You gain deep insights into your target audiences’ behavior and can implement marketing initiatives in a targeted and efficient way. With Adobe Customer Journey Analytics, real-time data from multiple channels can be evaluated centrally – visually and intuitively, delivering valuable insights to optimize the customer experience.
All Adobe Experience Cloud Products
Content, Commerce, and Efficient Workflows
- Adobe Commerce
- Adobe Experience Manager (CMS)
- Adobe Experience Manager Assets (DAM)
- Adobe GenStudio (AI Content Supply Chain)
- Adobe Mix Modeler (AI Marketing Budget Modeling)
Data Intelligence & Audience Understanding
- Adobe Analytics (Web Analytics)
- Adobe Customer Journey Analytics (Omnichannel Analytics)
- Adobe Product Analytics (In-product Analytics)
- Adobe Real-Time CDP (Customer Data Platform)
- Adobe Audience Manager (Segmentation)
- Adobe Workfront (Project Management)
Customer Journey & Personalization
- Adobe Target (A/B Testing, Personalization)
- Adobe Campaign (Email Marketing)
- Adobe Journey Optimizer (Journey Orchestration)
- Adobe Marketo Engage (Marketing Automation)
The Central Foundation for Personalized Customer Experiences
Adobe Experience Platform
The Adobe Experience Platform is the technological foundation for seamless, data-driven customer experiences. As a central data hub, it unifies information from different sources and delivers it in real-time – for consistent user engagement across all channels. With modern generative AI technologies, the platform enables not only intelligent content management but also highly personalized interactions along the entire customer journey.
Real-World Use Cases of Adobe Experience Cloud for Your Business
With its flexible modules, Adobe Experience Cloud offers tailored solutions for companies’ specific business needs. Whether starting out, expanding, or scaling – Adobe provides the right technologies to effectively integrate digital solutions into existing systems. Two especially relevant use cases are personalization and B2B marketing.
Personalization
Today’s customers expect more than just a good product – they seek personalized, relevant, and consistent interactions. Personalization is therefore key to trust, customer loyalty, and brand affinity. With the right tools, you can create scalable, data-driven experiences tailored to where your target audience is. Adobe Experience Cloud helps you meet these expectations with precision and efficiency
B2B Marketing
In B2B marketing, the quality of interaction is crucial for sales success. Adobe gives you access to real-time data, comprehensive customer profiles, and AI-driven automations that simplify and optimize your processes. This lets you create a digital customer journey that seamlessly aligns with your sales efforts – delivering real, measurable results.
Our customer references
PIK AG: B2B Shop Boost with Adobe Commerce & Hyvä
Learn more
Enhanced Performance for LIEBHERR-Hausgeräte with Adobe’s Composable Commerce Architecture
Learn more
MyTriflex: B2B customer portal with SAP integration and self-service functions
Learn moreComplete service – from strategy to support
valantic – your Gold Adobe Experience Cloud Partner
Our services at a glance
- Strategic consulting: Needs analysis, tool comparison, potential check, and optimal system selection
- Professional implementation: Design, technical implementation, and setup of your individual Adobe architecture
- Seamless connection: Customized interfaces and smooth data and process flow
- Continuous development: Performance optimization and constant evolution of your Adobe platforms
- Knowledge transfer and support: Intensive training for your teams and reliable all-round support
Request consultation now
If you are interested in one or more Adobe Experience Cloud products, please contact us. We will find the right product bundle for you.
Hartwig Göttlicher
Head of Business Development
valantic
Adobe Experience Cloud (FAQ)
Adobe Experience Cloud combines Adobe’s digital marketing programs, products, and services to enhance digital experiences. It enables the seamless integration of content, data analysis, and marketing workflows.
Adobe Experience Platform (AEP) is the heart of Experience Cloud. Key benefits:
- Centralized data integration: All sources combined in real time
- Real-time customer profiles: For perfect personalization
- AI-powered insights: Predictions & next-best actions
- Data protection & governance: GDPR-compliant from a single source
- Scalability: Open APIs for SMEs to enterprises
Ideal for medium-sized and large companies in retail, finance, manufacturing, media, travel, and B2B/B2C. Perfect if you want to scale personalized omnichannel experiences and AI-powered marketing automation.
Adobe Experience Cloud deeply integrates AI (Adobe Sensei, generative AI & agents) for personalization and automation. Core features:
- Generative AI (GenAI): Automatic creation of text, images & content variants (e.g., in AEM & Journey Optimizer).
- AI assistant: Interactive tool for product knowledge, troubleshooting, and operational insights via voice input.
- Predictive analytics: Anomaly detection, product recommendations, lead scoring, and next–best action (e.g., in Analytics and Marketo).
- AI agents: Autonomous agents for target group optimization, campaign simulation, and workflow automation (e.g., Audience Agent).
- Other: Real-time personalization, A/B testing, and attribution models.