Silvretta Montafon has taken its marketing strategy to the next level

The existing full-funnel approach was extended with a new branding dimension: programmatic digital out-of-home advertising. A quarter of the campaign budget was allocated to emotionally engaging, high-quality brand-building measures designed to capture attention.

The remaining three-quarters focused on driving conversions. Platforms like Meta, Pinterest, Google PMax, and Bing were used in a data-driven, cross-channel strategy – all working toward one goal: generating revenue.

The 2024/25 campaign flight achieved a ROAS of 71.99 through the synergy of branding and performance – with strong results across all channels.

Particularly impressive: Google Search performed with a ROAS of 236.96, followed by Google PMax (95.26). New channels such as Pinterest (ROAS 21.65) and Bing (ROAS 87.21) also delivered strong results right from the start.

Silvretta Montafon is one of Austria’s most innovative mountain resorts – driven, digitally progressive, and focused on delivering unique experiences. Known for its standout event formats, cutting-edge infrastructure, and modern brand leadership, the company sets new standards in the industry. This joint project confirmed that Silvretta Montafon isn’t just reimagining tourism marketing. It’s embracing a strategic mindset: data-driven, performance-focused, and unafraid to challenge convention. In doing so, the destination is sending a bold signal to the entire tourism industry.

Clear processes, well-defined objectives, and a shared understanding of performance laid the foundation for this partnership. valantic led the way with strategic planning, cross-channel setup, and continuous performance optimization. Collaboration was close, and decisions were made quickly – always with measurable impact in mind. It was this unique blend of a shared vision, strong project management, and agile implementation that made the project a resounding success.

In 2024/25, we pursued an ambitious goal: a setup that would significantly increase sales and ROAS, without losing sight of the brand. It was about more than short-term conversion goals. What we needed was a model that would enable performance along the entire funnel – efficient in the present, effective in the long term. By focusing on revenue and ROAS, the campaign could be measured and consistently geared towards performance and reach.

The cross-channel campaign delivered impressive results: ROAS increased by 35.83 % year-over-year, with strong performance across all platforms. Google Search led the way with a ROAS of 236.96, followed by PMax at 95.26. Bing (87.21) and Pinterest (21.65) also delivered excellent returns. The targeted integration of branding and performance marketing proved effective – strategically planned and precisely executed.