Customer Engagement

MPREIS transforms customer experience with modern CDP integration

MPREIS relies on modern technologies to improve customer interaction through future-oriented customer data platform (CDP) integration. With personalized offers and seamless omnichannel marketing across the store and the app, customer data is used in the best possible way to create a smooth and tailored shopping experience.

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Portrait of a happy young African-American man using smart phone and pulling a shopping cart

Challenge

Further development of the marketing strategy to a future-proof level.

Consulting approach

Intensive consulting due to the complexity of integrating different systems and functions.

Customer benefits and solution

Optimization of processes and sustainable knowledge transfer that promotes internal efficiency and independence.

The Company

MPREIS is an Austrian food retailer with over 280 stores in five federal states and South Tyrol, employs over 5,000 people and has been a family-run company since it was founded in 1920. The focus is on sustainable living, regional responsibility and selected product variety.

The Challenge in Detail

MPREIS was faced with the task of persuading customers to regularly do their weekly shopping in the stores. Instead, the focus shifted to modern omnichannel marketing. The goal was the seamless integration and orchestrated use of various digital marketing systems – for example through the use of channels such as WhatsApp newsletters and other touchpoints along the customer journey.

Consulting Approach / Solution & Results in Detail

MPREIS was faced with the task of persuading customers to regularly do their weekly shopping in the stores. Instead, the focus shifted to modern omnichannel marketing. The aim was to seamlessly integrate and orchestrate the use of various digital marketing systems – for example, by using channels such as WhatsApp newsletters and other touchpoints along the customer journey. various integration points were identified in the project to expand the Bloomreach customer data platform (CDP). The implementation involved building seamless customer journeys across multiple touchpoints. Personalized recommendations, partly supported by AI, were integrated. Efficiency was significantly increased through the use of a central tool such as the CDP.

Our services provided:

Data consolidation
Customer journey mapping
Omnichannel strategy
Personalization strategy
Marketing automation

Benefits for MPREIS

Thanks to the implementation of the CDP, the tech stack was harmonized. The existing system was consolidated into one central tool and three tools were successfully decommissioned, which significantly improved efficiency and working methods.

The integration of the CDP enables omnichannel capability. Marketing measures can now be planned and implemented across all relevant channels such as web and social media from a uniform strategy. In addition, the processes for analyzing and segmenting customer data are significantly simplified.

Do you have questions or need assistance?

Nils Weber

Partner & Managing Director

valantic Division Customer Experience

+49 173 158 3002