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Innovative data management for sustainable success
Hammerbacher relies on Contentserv for optimized product data management
More efficiency and scalability with centralized data storage and automated processes
The challenge
Hammerbacher was using a fragmented system landscape that caused redundant data maintenance and inefficient processes.
Consulting approach
The implementation of Contentserv centralized product and media data, automated workflows and enabled seamless integration with the ERP system.
Customer benefits and solution
The result is significantly more efficient processes, improved data quality, and the ability to successfully serve the market in the DACH region and France.
The company: Hammerbacher GmbH
Hammerbacher GmbH, with over 200 employees, is a family business and leading supplier of high-quality and functional office furniture. The company, headquartered in Neumarkt in der Oberpfalz with a production facility in Pukanec (Slovakia), combines a passion for quality craftsmanship with modern production methods. Hammerbacher stands for fast delivery, workplace solutions tailored to market needs, personalized customer service, and a sustainable corporate philosophy.
Hammerbacher’s slogan is: Speed is our trademark! We are the reliable and future-proof partner for workplace furniture—no frills.
The challenge
Hammerbacher previously managed product data via the ERP system ABAS and manually maintained Excel spreadsheets, while the DAM system Fotoware was used to store and manage media. This fragmented system landscape led to:
- Redundant data maintenance: complex, error-prone and time-consuming processes
- Fragmented systems: No integration between ERP, Fotoware and other solutions
- Complexity of changes: Manual creation of product data sheets required a lot of time and resources
- Lack of centralization: No consistent data source for product and media data
- Limited scalability: Challenges in managing multilingual product data and media
To solve these challenges, Hammerbacher GmbH decided to implement the central PIM system Contentserv.
Project goals
Hammerbacher had clear goals:
- Central data storage: Consolidation of all product data and media in Contentserv as the central PIM system
- ERP integration: Synchronization between Contentserv and the existing ERP system ABAS
- Replacement of the DAM system Fotoware: Media management was to be integrated directly into the PIM system
- Automation of publication processes: Efficient creation of product data sheets
- Optimization of the product structure: Simplification of hierarchies and inheritance mechanisms
- Scaling and translations: Support for multiple language versions for international customers, as well as automated translation processes
- Efficient workflows: Standardized and optimized processes for product and media management
Consulting approach
Project implementation
The implementation of Contentserv by valantic took place in several steps:
- Development of a consistent product data model and creation of sample structures
- Pilot phase with a focus on one product group to validate initial structures
- Migration of all media (images, documents) from Fotoware directly into Contentserv
- Introduction of a central media management system that enables simple assignment of images and documents to product data
- Smart Documents” were implemented with Contentserv, which enable the automatic creation of product data sheets.
- Bidirectional connection between Contentserv and the ERP system to ensure consistent data transfer
- Introduction of automated translation workflows with seamless integration of external translation tools
- Centralized language management of all product data in the PIM system, ensuring consistency and efficiency in the translation process
- Creation of multilingual product data sheets directly in the system, without additional layout adjustments
- Quality assurance through centralized glossaries and terminology management for multilingual applications
- Introduction of a comprehensive module to ensure data quality
- Regular checks for consistency, completeness and correctness of the data
- Creation of a central portal for employees to quickly view current product, media and language data
Technical highlights
- Central PIM system Contentserv: A flexible and powerful system for product, media and language data management
- Replacement of Fotoware DAM: Seamless integration of media directly into the PIM system
- Automated publication processes: Significant time savings thanks to “Smart Documents”
- Efficient and scalable translation management: Automated and centralized workflows for multilingual data maintenance, as well as an efficient solution for managing multilingual product data
Results
The implementation of Contentserv led to significant improvements:
Increased efficiency
Shortened processes and reduced manual work
Data quality
Improved consistency and completeness of product and media data
Media management
Centralized and integrated media maintenance without external tools
Automation
Fast and standardized creation of product data sheets
Translation processes
Consistent and optimized translations for international markets
Scalability
Preparation for international markets and future expansions
Collaboration
Clear responsibilities and smooth collaboration between teams
With the successful introduction of Contentserv, Hammerbacher has taken a decisive step towards digital transformation. Processes are more efficient, product and media data quality is higher and international scalability is a given. Hammerbacher is now ideally positioned to meet future market requirements flexibly and sustainably.
