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Successful relaunch

Technical update and a fresh design for the City of Graz website

The capital in the heart of Styria is definitely worth a city trip. Apart from the historic city center, the Schlossberg and its clock tower, Graz also offers a wide range of other sightseeing opportunities and culinary joys.

Young couple with a city map enjoying a sunny panoramic view over the rooftops of Graz.

Aesthetic, clear & informative

New website for Graz Tourism

To help tourists find their way around online, valantic updated the city’s website to the latest technical and visual standards.

Guided through a fresh and appealing design, city tourists can now easily plan their trip. Booking accommodation, cultural highlights, culinary gems or sports activities – that’s all possible now with just a few clicks. Let the city vacancy begin!

Visit Graz

Visit Graz

Screenshot of the new website of Visit Graz, developed by valantic Austria: The homepage and menu are displayed.

Screenshot of the new website of Visit Graz, developed by valantic Austria: Teasers leading to the Graz Schlossberg are displayed.

Screenshot of the new website of Visit Graz, developed by valantic: The event page is displayed.

Screenshot of the new website of Visit Graz, developed by valantic: Two blog articles are displayed on smartphones.

Challenges and goals of the website relaunch

Since the last relaunch of the Graz Tourismus website in 2013, a lot has happened. The website has grown steadily over the years. That’s why the biggest challenge was to specify and document the current requirements so that an orderly relaunch could be implemented.

Another challenge was the design, which not only had to take into account all content and functionalities but also needed to be brought up to date. The numerous offers of the city of Graz did not make this very easy, but the result is impressive!

Screenshot of the new website of Visit Graz, developed by valantic: The event page is shown.

Project goals at a glance

State-of-the-art design

Integration of all functionalities from the existing website

Dedicated congress and Advent website

Improved usability

Technical update

including event calendar, gastronomy guide, booking system, and much more

Step by step to a successful relaunch

In September 2020, the specifications for the new website were defined, followed by the successful relaunch of graztourismus.at in February 2022. A lot happened between these two dates. The first point on the agenda: valantic collected and documented all requirements and client needs in order to implement them step by step in the further course of the project. In the process, the entire website was revised, including interfaces to the individual regions and separate websites for the Convention Bureau and Christmas in Graz. In addition, the download and press areas were revised, and accessible overview pages, an event calendar and the restaurant guide were implemented.

Appealing redesign

In addition to the technical components and adjustments, the website also underwent a redesign process. This new design is modular, and the website now boasts a well-structured, clear and informative presentation of all sights, culinary establishments, accommodation options and leisure activities in Graz and the surrounding area. Special attention was paid to usability, so that all website visitors can find the desired content quickly and easily.

Screenshots of the new website of Visit Graz, developed by valantic.

Rediscover Graz

Highlights of the new website

The technical and visual relaunch had a particularly positive effect on the user experience. Both the desktop and mobile versions now feature a user-friendly design and work flawlessly from a technical standpoint.

  • Already on the home page, site visitors can expect an appealing presentation of current events, seasonal highlights as well as culinary tips.
  • In the course of the relaunch, separate websites were created for both the Graz Convention Bureau and Christmas in Graz, which can be accessed via interfaces. Thus, all relevant tourism information is now only a few clicks away.

Conclusion

All in all, the project was a resounding success. Not only valantic and Graz Tourismus are incredibly happy with the end result, visitors will also be thrilled by the new website.

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