Innovative and customer-orientated into the digital future
VGH's digital transformation
VGH Versicherungen is transforming its digital processes with valantic in order to meet customer requirements. Within 9 months, four insurance portals were standardised and optimised. The use of state-of-the-art technologies and the introduction of Bloomreach CDP led to increased customer satisfaction, improved data security and an agile marketing strategy for the digital future.
The challenge
Relaunch of the four insurance portals: VGH, Öffentliche Versicherungen Oldenburg (OEVO), ÖSA Versicherungen (ÖSA), and ÖVB Versicherungen (ÖVB), in less than nine months, including the revision of more than 2,000 pages. Coordination and harmonization of all portals to ensure a consistent brand appearance and improved user experience across all brands.
Consulting approach
valantic provided comprehensive support for the entire relaunch – from the creation of appealing layouts and designs to the development of customised SEO and SEA strategies and the technical implementation. Performance, user-friendliness and conversion rates were optimised to ensure a successful and efficient website.
Customer benefits and solution
Standardised appearance of the four portals, comprehensive reusability of various elements as well as increased performance and scalability. In addition, the latest technologies and an appealing, contemporary look and feel were used.
About VGH Versicherungen
VGH Versicherungen is the largest public insurer in Lower Saxony and one of the leading insurance service providers in Germany. Since its founding in 1957, it now has around 4,400 employees and 440 agencies serving over 1.6 million customers with a total of 4.8 million policies.
VGH offers a wide range of insurance products—from motor vehicle and household insurance to life insurance—for private individuals, companies, and public institutions. As a public-law insurer, it is independent of shareholder interests and frequently passes on surpluses to its customers.
In cooperation with partners such as Öffentliche Versicherungen Oldenburg and ALTE OLDENBURGER Krankenversicherung AG, VGH offers a comprehensive range of services.
Innovative technologies and optimized digital processes ensure a modern and user-friendly customer experience. In addition, VGH is involved in social, cultural, and sporting projects and regularly receives awards for the quality of its service.
VGH Hanover - Building B with main entrance (view from Building A), Photo: Patrice Kunte
The challenge
VGH Versicherungen faced the demanding challenge of comprehensively relaunching its digital presence in less than nine months. This included the revision of over 2,000 pages to meet modern standards. A key aspect was the coordination and standardisation of four insurance portals to ensure a consistent user experience.
Given the dynamic changes in customer behaviour and growing expectations, VGH Versicherungen saw a valuable opportunity to improve the digital insurance experience. In particular, the focus was on optimising the conversion rate in order to further increase user satisfaction. Targeted measures were taken to ensure that the digital platform meets the high standards and is optimally prepared for the future.
The implementation
As part of the comprehensive relaunch of four insurance portals – VGH, Öffentliche Versicherungen Oldenburg (OEVO), ÖSA Versicherungen (ÖSA), and ÖVB Versicherungen (ÖVB) – valantic provided end-to-end consulting support, covering everything from concept and design to technical implementation. The goal was to create a modern, user-friendly, and visually consistent online experience that meets both business requirements and user expectations.
The focus was on developing functional and aesthetic layouts, implementing the latest UX standards, and optimizing performance, usability, and conversion rates. In addition, tailored SEO and SEA strategies were developed to increase visibility for VGH and its partner companies and to effectively reach relevant target audiences.
On the technical side, seamless integration of all website components was ensured – including the new CMS and the Customer Data Platform (CDP). Web layers are now used to capture marketing consent, while the integration of representative data enables a holistic 360° view of the customer across all touchpoints. This new platform lays the foundation for personalized, data-driven communication across all four brands.
The solution
VGH Versicherungen has fundamentally modernized its digital platforms in response to societal changes, technological developments, and rising customer expectations. The focus was on harmonizing and technically updating four portals, which are now designed to be visually and functionally consistent. Reusable design modules and components ensure efficiency and a unified brand experience.
A central element of this transformation was the introduction of the Bloomreach Customer Data Platform (CDP), which serves as both a data hub and a campaign tool, enabling modern, personalized communication via website and email. Combined with a new content management system (CMS), a scalable and high-performance platform was created that synchronizes multiple systems and enables efficient processes.
Given the complexity of the distribution network – including agents, savings banks, and the website – VGH aimed to centralize customer data management and strategically modernize its marketing efforts. This includes data-driven marketing, digital lead nurturing journeys, and investments in market research and first-party data tracking to better understand customer needs.
Through agile working methods, a modern look & feel, and targeted content marketing, VGH strengthens customer loyalty and positions itself as a forward-thinking, digitally driven insurer.
