Better internet, better content
Data thinking in public transport
At valantic, we enhance connectivity and content services across the entire travel journey. Through our data-thinking approach, we help our clients implement data-driven business models.
Challenge
Mobility providers struggle to create a uniform customer experience due to subsidiaries operating independently and a lack of strategic coordination, making it difficult to unify their services.
Consulting approach
To achieve a consistent customer experience, valantic developed a comprehensive process model, conducted workshops with marketing experts, and structured and prioritized service business models along the travel chain.
Client benefits and solution
valantic assisted the client in prioritizing promising service approaches, structuring the business model, and creating a detailed data map alongside well-prepared prototyping.
The Challenge in Detail:
Customers of mobility providers are increasingly demanding improved connectivity and content services throughout their travel journey. However, subsidiaries often operate autonomously, implementing independent business models, which leads to a fragmented experience. There is a clear need for a strategically developed approach to effectively integrate these individual efforts and create a seamless, unified service offering.
Consulting approach:
To ensure that customers experience the company as a unified entity in the future, the following steps were essential:
- Establishment of a process model: We created a process model that integrates elements from our lean start-up and data thinking
- Workshops with marketing experts: We prepared, conducted, and followed up on a series of multi-day workshops involving marketing experts from the relevant subsidiaries.
- Structuring and prioritizing service business models: We structured, developed, and prioritized service business models along the travel chain.
Solution and Client Benefits:
From a longlist, the service approaches were prioritized to identify the most promising candidates. The business model was carefully structured and detailed with a focus on defining the value proposition and identifying critical assumptions, all supported by valantic. A comprehensive data map was created to provide a structured overview of relevant internal and external data sources. Additionally, the prototyping process was meticulously organized, ensuring it was optimally prepared for implementation.
Your Contact
Laurenz Kirchner
Partner & Managing Director
valantic Division Digital Strategy & Analytics