A new framework for the tenth anniversary

Holistic Relaunch for the Alpbachtal Tourism Association

valantic revolutionizes the online presence of Alpbachtal and its partners with a universal overall concept and strong SEO strategies.

Panoramic image of the Alpbachtal tourism region with a skier in the foreground

Setting Digital Standards Together

valantic and TVB Alpbachtal can look back on a successful collaboration in the field of web performance optimization and campaign management.

This was also one of the reasons why the trio consisting of TVB Alpbachtal, TVL Wildschönau, and the local Bergbahn GmbH & Co KG once again  opted for valantic as the implementing agency. The focus this time: a comprehensive relaunch, marking the milestone of their tenth anniversary.

Alpbachtal, Wildschönau & Ski Juwel

Alpbachtal, Wildschönau & Ski Juwel

Mockup of the new homepage of the Alpbachtal Tourism Association (TVB), shown on a laptop and a smartphone.

Mockup of the new website of the Alpbachtal Tourism Association (TVB), showing the different subpages displayed as tiles.

Mockup of the new website of the Alpbachtal Tourism Association (TVB), showing the weather page on a desktop and a smartphone.

Mockup of the new website of the Alpbachtal Tourism Association (TVB), shown on a laptop and a smartphone.

A complex task at the start of the project

The project started with quite a challenge: incorporating Alpbachtal, Wildschönau and the “Ski Juwel Alpbachtal Wildschönau” ski area into a universal framework. The objective was to facilitate ways for the three partners to benefit from one another – both through shared content as well as through reciprocal links. This required a well-thought-out approach, especially in terms of SEO performance. To avoid competing for search terms, the content of the respective regions had to be differentiated from one another – keyword: “duplicate content”.

Mockup of the new website of the Alpbachtal Tourism Association (TVB), showing the homepage with two hikers standing next to a summit cross.

Sophisticated concept with specific focus topics

The objective was clear: to enhance the user experience and establish a central database for all three partners. The respective navigation concepts and design were intentionally aligned to facilitate seamless user navigation across individual pages.

In addition, distinct focus topics were defined for each region to reinforce their individual positioning.

Screenshot of the new website of the Alpbachtal Tourism Association (TVB).

Key steps for the website relaunch

  1. 1

    Website-wide navigation concept

  2. 2

    Improvement of the UX design

  3. 3

    SEO-optimized webcopy in German and English

  4. 4

    Comprehensive tracking concept

Highlights of the project implementation

  • Creation of a cutting-edge booking route
  • Well-structured and clear press area
  • High-performance online presence thanks to consistent SEO-optimized webcopy in German and English by valantic
  • Numerous performance and usability improvements
  • Integration of user-oriented widgets (e.g. weather)

Successful collaboration continued

The website relaunch wasn’t the first joint project between valantic and TVB Alpbachtal – and it definitely won’t be the last! Every year, valantic implements the online winter campaign of Ski Juwel Alpbachtal Wildschönau for Austria and Germany.

And the enduring success of their integrated approach, blending technology, marketing, and ongoing SEO support, is set to continue in the future. Content performance analysis (CPA) will play a key role in both the optimization of existing content and the creation of new, user-oriented content.

Do you like the project?

Contact our experts directly for a personal consultation!

Portrait of Georg Koch, valantic CX

Georg Koch

Chief Consulting Officer

valantic