Skip to content
Blog

Smart services

Three professionals work together in an office, discussing documents on a desk while reviewing it security protocols on a laptop and a tablet.

Customer Experience August 26, 2025

CRM meets PLM: implications for the system landscape

Customer focus meets product data: Closing the gap between CRM and PLM is becoming a decisive factor in developing and scaling smart services. An integrated system landscape forms the foundation for a resilient, future-ready business model.

CRM meets PLM: implications for the system landscape