Customer loyalty

Several people are sitting in a circle of chairs at the CRM roundtable in a bright, minimalist room and talking.

Customer Experience November 13, 2025

From situationships to real relationships: insights from the CRM Roundtable in Oelde

On October 23, 2025, around 20 CRM experts, marketers, and CX professionals from the OWL region gathered at the Simplicity headquarters in Oelde for the CRM Roundtable hosted by valantic, Simplicity, and Bloomreach. Our goal: to rethink the “R” in CRM – shifting from casual “situationships” to strong, lasting relationships.

Businesswoman with laptop and headphones in the office

Customer Experience September 9, 2025

Customer feedback in transition: From complaint cards to AI-powered dialogue

From complaint letters to AI-driven sentiment tracking: customer feedback today is more than just a response – it is a strategic asset in transformation. But how can companies extract real insights from the flood of data and translate them into meaningful action?

Woman in mid 30s goes shopping for denim jeans in a mall or a clothing store.

Customer Experience March 18, 2024

Customer loyalty in fashion retail

Loyalty programs for success in fashion retail: Find out how to increase customer loyalty for your company and stay one step ahead of the competition!