With a focus on user experience, multi-channel, and future expandability
Placed in the shopping cart in a few steps, on the workbench or at the construction site in the shortest possible time: This Swiss supplier of tools, hardware, and fastening technology is entering the next digital generation of B2B sales with its new online shop www.sfs.ch. And this way, it is pursuing a customer-oriented, future-looking vision.
Several orders per day, more complex customer requests, and higher expectations: With this new platform, SFS is incorporating these changes into its digital strategy. The new online shop offers more than 150,000 products, appropriate for a wide variety of customer groups including mechanical workshops, carpentry shops, construction, and industry.
The project consisted of pre- and analysis phases with user interviews, UI/UX tests, and card sorting, the structuring of the information architecture, the design and HTML development, the realization of the SAP Hybris Commerce platform, as well as integration into SAP ERP.