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Placed in the shopping cart in just a few steps and on the workbench or at the construction site in the shortest possible time: SFS, the Swiss supplier of tools, screws, and hardware is entering the next digital generation with its new onlineshop. And it is therefore pursuing a customer-oriented and future-oriented vision, namely “everything for the customer.” With more than 200 000 items, the platform offers everything that you need in a mechanical workshop, in the industry, a carpenter’s workshop or on a construction site. The onlineshop is now also accessible to private individuals, for with the relaunch, the market was opened up for B2C. Products for hobby construction can now be easily purchased by credit card.
“Each day, I order several things online and I need the tools very quickly.” Other customers in construction and industry echo the opinion of master carpenter Schwarz, for their customers’ requests are coming on ever-shorter notice and customers expect quick service as a matter of course. And so with today’s order: Two tables are needed urgently for a wedding.
The time line is tight, but with the right equipment, it’s possible to get the job done. To make these tables, the carpenter needs an especially strong eccentric grinder, one that he does not currently own.
Mr. Schwarz is on his way to a customer, but in the meantime, he would like to order the grinding machine, for his customer expects prompt delivery. He can find the desired item on his smartphone using the search box, and with the search box, he can place it directly in the shopping cart.
The grinding machine is available online and it could be delivered within 24 hours. However, in order to save still more time, he uses the store finder to check whether the item is in stock in the nearest HandwerkStadt (location for consulting, sales and pick-up). The current stock is displayed directly next to the product, so that Mr. Schwarz can decide which type of delivery he prefers, and not just during check-out.
Within two hours, the item has been ordered, picked up at HandwerkStadt, and it’s ready for use. For carpenters and all of SFS’s other customer groups, in the end, it only matters the relevant: Have the product in hand as quickly as possible.
Regardless of what time it is, where you are, and what device you’re using
Only a consistent omni-channel orientation creates true customer benefit and competitive advantages
How does the user behave and what are his needs? Services: User interviews with purchasers at companies, card sorting, design of information architecture, tests with users in the valantic Usability Lab.
The intuitive and modern design is responsive on all devices and was developed according to the motto “reduced to the max”: In the end, people should only see what they need to see, not more and not less. Services: Core style guide and interaction guide according to the Human-centred Design Process ISO 9241-210, definition of elements and components for design and front end.
Services: Data and process integration of the SAP Hybris Commerce platform (consisting of e-shop and PCM/PIM) with the SFS SAP ERP system. Integration of all items, order data, and processes such as pricing and price display, linking of the bricks-and-mortar and digital businesses, incorporation and integration of all logistics processes.
Component-based, slim, fine-structured development that can be adjusted flexibly to new circumstances. Services: Development, configuration, and customizing of SAP Hybris PCM (Product Content Management) and the HMC standard solution module. Integration of the WCMS (Web Content Management System) from Hybris.
Services: HTML templates, HTML sites, and HTML style guide, implementation of SAP Hybris e-shop front end, implementation of HTML pages, development of the e-shop functionality, integration of SAP Hybris PCM, integration of SAP ERP.