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Digital Marketing

We analyze current trends, focus on individual strategies and highlight best practices in digital marketing. Whether SEO, social media marketing or copywriting: our marketing team will inform you about what you should pay attention to in digital marketing and performance marketing and which news you should not miss under any circumstances

A young woman shopping at a supermarket with a shopping cart scans the products on the shelf with her smartphone

Digital Marketing July 16, 2026

From Segments to Individual 1:1 Relevance: What Hyperpersonalization Means in Retail

Personalization is high on the retail industry’s agenda, but so far, it has been viewed primarily as a technical capability. AI is currently changing both expectations for personalized experiences and the technical means of delivering true one-to-one relevance. That is what hyperpersonalization ultimately comes down to: personality and context that build trust, credibility, and loyalty.

Rückansicht einer Person, die in einem modernen Büro an zwei Bildschirmen arbeitet; auf einem Monitor sind Diagramme und Analysedaten zu sehen.

Digital Marketing July 7, 2026

Digital visibility is created through connected systems

AI is fundamentally changing digital visibility: Customer journeys are becoming more dynamic, platforms more complex, and structured information more important. Learn why companies need to connect content, data, and systems more closely to stay relevant.

Photo of a group of colleagues sitting in a meeting room.

Digital Marketing June 8, 2026

AI is changing systems, not just marketing tools

AI is changing more than tools and processes. It is reshaping companies’ digital architecture. Why visibility now depends on how content, data, and systems work together, and which questions truly matter.

Photo of a young woman explaining a strategy to her two colleagues.

Digital Marketing April 21, 2026

Why traditional content marketing no longer works – and what matters now

Content marketing alone is no longer enough: Without the right distribution, content remains invisible. Why visibility now depends on multiple channels – and what that means for your content strategy.