Mobile First – also in online steel and metal trade
The online shop and website of stürmsfs AG from Goldach are merging. The result: a modern and attractive e-business platform developed by valantic CEC Schweiz AG in collaboration with stürmsfs.
B2B sectors such as the steel and metal trade are currently undergoing rapid digital transformation. stürmsfs AG, from Goldach, is one of the trailblazers and has been present in the online metal trade for several years already. Now, the company wants to take the next step by freshening up and modernising both the website and the shop.
“A key topic in our e-business strategy was merging the website with the online shop,” says Michael Thüler, CEO of stürmsfs. “The professional and collaborative full-service competence of valantic CEC Schweiz AG was a key factor in the successful implementation of this project”.
Merging website and shop
valantic is supporting the mobile-first approach of stürmsfs with its development team. This approach requires a uniform website that also integrates the online shop. A modern, responsive design that allows for cross-device presentation is crucial here. This will mean that the shop can be used in exactly the same way on smartphones, tablets, and standard desktop computers.
“By merging the website and shop, we have developed a uniform and fresh presence for stürmsfs,” stresses Reto Rutz, CEO of valantic CEC Schweiz AG. “As a result, we have simultaneously created the technical basis for a future app. This is the next step in the mobile-first strategy of stürmsfs”.
The updated shop also includes a “Track and Trace” option. This gives customers the possibility of tracking their order from production to dispatch. The option of creating checklists and personal profiles also ensures an even more customer-friendly experience. As a result, the platform is taking on modern e-commerce functions and is fully-equipped for additional services in future.
Update: 26. May 2021: Read the full success story about how valantic relaunches the stürmsfs platform here.