Munich, February 19th 2025: valantic is expanding its portfolio in the Digital Experience Platforms (DXP) sector through a strategic partnership with Optimizely, the leading DXP platform provider.
The company’s platform, Optimizely One is the industry’s first operating system for marketers. It combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization to enable companies to enhance their digital strategies and significantly improve user experiences. For the sixth consecutive year, Optimizely has been recognized as a Leader in the Gartner® Magic Quadrant™ for Digital Experience Platforms* setting the industry standard.
With Optimizely One, valantic is expanding its offerings with a platform that integrates content management, data-driven personalization, and analytics tools into a single, seamless solution. Based on its modern architecture, the platform helps companies centrally create, efficiently manage, and deliver marketing campaigns across all channels.
The platform stands out for its intuitive usability, making it easier for both small and large teams to manage and optimize content. At the same time, its modular architecture with open APIs offers maximum flexibility and seamless integration options to extend and future-proof existing systems.
“With the expansion of our portfolio to include Optimizely, we are sending a clear signal: valantic will continue to develop solutions that support our customers on their path to digital excellence. Optimizely is the perfect partner for us: With Optimizely One, we offer the first operating system for marketers and help connect the entire marketing lifecycle in a unified workflow. Marketing teams can seamlessly and efficiently collaborate, make data-driven decisions, and accelerate their processes through the targeted use of AI and machine learning,” explains Oliver Kraft, Partner and Managing Director at valantic.
The partnership between valantic and Optimizely enables companies to efficiently implement their content strategies, lower Total Cost of Ownership (TCO), and optimize Customer Acquisition Cost (CAC). By combining creative and data-driven approaches, content can be targeted more quickly and accurately to audiences, while precise analytics support continuous campaign optimization.
The easy integration into existing IT infrastructures also ensures more efficient workflows and allows for quick adaptation to new requirements. With Optimizely One, companies can create digital experiences that excel both in strategy and execution.
This partnership underscores valantic’s role as a partner for companies looking to drive their digital strategy with innovative and powerful solutions. “We are thrilled to announce Optimizely’s latest strategic partnership with valantic. They are the ideal partner for us because valantic combines deep industry knowledge with a solution-oriented approach,” says Alex Atzberger, CEO of Optimizely. “Our combined expertise will allow Optimizely and valantic to offer unparalleled support to our clients, helping them create meaningful digital experiences that enable sustainable growth.”
*Episerver (acquired Optimizely and later rebranded to Optimizely) was recognized as a leader in the 2021 and 2020 Magic Quadrant for Digital Experience Platforms, prior to Optimizely’s recognition in 2022, 2023, 2024 and 2025.
Gartner, Magic Quadrant for Digital Experience Platforms, John Field, Irina Guseva, Mike Lowndes, and Varsha Mehta, 28 January 2025
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Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
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