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Unlocking Growth Potential
Growth Strategy and Execution
We increase our clients’ enterprise value through data-driven growth strategies and their consistent execution. In addition, we leverage modern data and AI methods to identify opportunities more quickly and with greater precision.
Successfully prioritizing and implementing marketing and sales potentials
We identify growth potentials across the entire marketing and sales value chain, adapt leading digital best practices, and prioritize the most effective measures for sustainable growth. As strategists, project leaders, and interim managers, we ensure that marketing and sales processes operate efficiently, scale effectively, and are guided by KPIs.
Where it adds value, we leverage selected AI models to accelerate analyses and provide greater transparency into conversion drivers.
>75
growth experts
>400
successful growth projects
>20
awards & recognitions
Our Growth Strategy and Execution Services
Potential Analysis Marketing and Sales
In an initial potential analysis, we identify and quantify the most impactful growth levers across marketing and sales. Through an audit of existing digital channels, in-depth competitive and trend analyses, and benchmarking against digital best practices, we derive concrete measures to improve online reach, customer engagement, and brand impact. Where it adds value, we integrate AI-supported analytical methods to more precisely detect behavioral patterns, conversion drivers, and price elasticities.
A detailed assessment of the sales process, customer journey mapping, and KPI governance reveals opportunities for shorter sales cycles, higher conversion rates, and improved up- and cross-selling performance.
All identified potentials are quantified in terms of their impact on revenue and contribution margin, prioritized, and consolidated into a comprehensive revenue roadmap. This provides our clients with both clarity on their future growth strategy and a transparent view of measurable revenue opportunities.
Project examples:
- Marketing and conversion audit for a leading eCommerce provider
- Sales stimulation and implementation roadmap for B2B sales
- Potential analysis and implementation of D2C sales models
Go-to-market Strategy
“Which digital channels are relevant for our customer approach, and which market segments should we address in the future?” We answer these questions together with our clients as part of the Go-to-Market Strategy (G2M).
We segment and prioritize the relevant target markets, identify the relevant decision-makers, and derive the future customer journey for them, including relevant marketing and sales channels, key messages, pricing, and competitive differentiation. The result: A customer-centered marketing and sales strategy perfectly tailored to customer needs and growth levers.
Project examples:
- Go-to-Market Strategy B2B / B2B2C
- Strategic setup of direct customer sales
- Internationalization strategy
Lead Generation and Lead Management
Many of our clients still do not fully exploit the potential of digital reach channels such as social media, search, or lead portals for generating sales leads. Through a digital lead strategy, we increase the number of relevant sales leads for the sales department. An ideal interplay of marketing and sales activities ensures optimal lead-to-sales conversion, continuous lead tracking, automatic lead scoring, and continuous lead nurturing through marketing automation. The result is a perfectly coordinated lead generation and processing – and a significant increase in revenues.
Project examples
- Lead generation through digital reach channels
- Introduction of lead nurturing and lead scoring mechanisms
- Optimization of Lead2Sales conversion
Marketing and Sales Optimization
Customer-centered sales processes, effective customer care patterns, and an efficient interplay of field service, inside sales, marketing, and customer service are prerequisites for successful growth initiatives.
In our marketing and sales efficiency programs, we audit the existing marketing and sales processes. We identify cost and efficiency potentials, and missing competencies and align KPI-based performance controlling and system support with current best practices. Data analyses and AI-assisted pattern recognition help uncover bottlenecks, inefficiencies, and unrealized potential across teams and channels. The sales potentials are transformed into a roadmap with concrete implementation measures, ensuring implementation at the organizational and technical levels.
Project examples:
- Marketing and sales audit
- KPI-based marketing and sales control
- Increase in marketing and sales efficiency
Interim Management and Project Implementation
Restructuring or realigning existing marketing and sales organizations is a comprehensive change task, often accompanied by complex technical system and data conversions (e.g., in CRM, business analytics, and the digital marketing tools used).
Our experienced change and project managers ensure the smooth coordination and implementation of the necessary projects and measures. In case of management bottlenecks or competency gaps, our experienced interim managers take over the entire reorganization and leadership of individual teams and departments, as long as necessary, until the organization can manage further digitalization on its own.
Project examples:
- Reorganization of marketing and sales departments
- Interim CMO / CRO
- PMO for change management and multi-project management
Customer Relationship Management (CRM)
Successful Customer Relationship Management (CRM) increases the ROI of marketing and sales, customer loyalty and satisfaction, and supports strategic corporate planning. In a potential analysis, we assess the economic viability of CRM optimizations and develop a clear decision template based on ROI calculation.
Our experienced consultants assist clients in defining requirements for CRM software and in selecting and managing service providers up to their introduction. In close dialogue with the implementation partners, we discuss the right system, budget, and roadmap for implementation based on the determined requirements.
Project examples
- Potential analysis for CRM optimization
- Requirements management for CRM introduction
- Service provider and system selection
Our Industry Expertise
The search for growth in today’s markets is as diverse as the industries that operate in them. Each sector comes with its own set of challenges, market dynamics, and growth levers. Our extensive industry expertise enables us to tailor growth strategies and implementation measures precisely to the respective industries.
Here’s an insight into our industry-specific expertise in the field of growth strategy and implementation:
Online sales of medications and remedies are characterized by extremely narrow margins. For a leading European online pharmacy, valantic was able to increase the contribution margin by 12% through data-driven price optimizations.
In the premium segment for bicycles, customers expect model deliveries tailored to their individual needs. For a premium bicycle manufacturer, valantic achieved an 85% increase in revenue through the design and implementation of a pre-order tool.
Sales of gardening equipment is characterized by a change in the customer journey, with classic specialty retail increasingly complemented by digital sales channels. For a leading gardening equipment manufacturer, valantic was able to double the EBIT through the introduction of a digital direct sales channel.
In the fast-moving D2C business for fashion jewelry, marketing activities must be aligned with inventory levels, purchasing costs, and possible delivery times. For a global D2C brand of fashion jewelry, valantic was able to realize an additional contribution margin of 4 million euros through the introduction of a metric-driven marketing and sales control.
Even classic B2B business models can benefit from digital digital reach and lead generation mechanisms. For a European manufacturer of fastening technology, valantic was able to identify significant sales potential through digital lead generation and demonstrate it through a proof of concept.
Our Strengths
Long-term Experience
Your contacts are proven experts in the field of growth strategy and implementation. As managers, founders, and consultants, they have been working on digital business models and growth topics for 20 years in roles as strategists, sparring partners, and implementers.
We also combine strategic classification and analytical competence with extensive operational expertise based on this experience.
Entrepreneurial Self-Understanding
Entrepreneurial success is the ultimate goal of our clients – and valantic consultants. Entrepreneurial thinking and action are part of our self-understanding. Economic prudence and pragmatism determine our recommendations for the benefit of our clients. This saves time and resources.
Implementation Expertise
We do not stop at strategy development. Instead, we comprehensively support our clients in concretizing strategies into measures and implementing them with our valantic network of over 3,500 experts.
Communication and Change Management Competence
Growth often means change – not just on a technical and procedural level. We, therefore, also focus on organizational and HR issues and associated communication in our work. In cooperation with our clients’ management, we ensure the sustainable success of the projects and the readiness for implementation of the employees.
Award-winning Consulting
Our consulting work is repeatedly recognized by renowned expert juries, e.g., brand eins, WirtschaftsWoche, Focus – often including customer feedback.
Your Contact for Growth Strategy and Execution
Daniel Tschentscher
Partner & Managing Director
Private Equity Practice