Glossary

What is predictive analytics?

Predictive analytics combines advanced analytics capabilities such as ad hoc statistical analysis, predictive modelling, data mining, text analytics, entity analysis, optimization, real-time scoring, machine learning and more. Predictive analytics is applied to all of the company’s data, including data from social media sources and text data.

This identifies unexpected patterns and relationships. Predictive analytics is used, for example, to develop optimized models for interacting with customers in order to better retain high-revenue target groups, sell additional services, develop new products more successfully, make business processes more efficient and detect and minimize fraud and risks. valantic uses predictive analytics to help companies use historical data to predict future events.