Highlight
Successful together – our valantic Team.
Meet the people who bring passion and accountability to driving success at valantic.
Get to know us
Transforming Digital Media Business
Media Cloud from Salesforce
Accelerate your time-to-market, boost your advertising revenue and optimize your subscription business with the powerful Media Cloud platform and valantic’s industry expertise.
Why Media Cloud?
The challenge:
Media consumption and customer behavior have fundamentally changed. Streaming, hyper-personalization and D2C business models demand new digital strategies.
The solution:
Salesforce Media Cloud is the platform for media companies looking to maximize customer engagement and streamline business processes.
Key Benefits:
- #1 CRM for Media – Leading CRM platform for D2C and B2B
- Fast Time-to-Value – Preconfigured industry solutions and data models
- Scalable & Flexible – Hundreds of prebuilt processes for agile adaptation
- 360° Customer View – Personalized experiences across all channels
- Proven Success – Community, training, and valantic’s partner expertise
Where is CRM indispensable in the media industry today?
Media Cloud is specifically designed for the media and entertainment sector. It is used by companies across the industry, including:
- Publishers
- Broadcasters
- Advertising agencies
- Gaming companies
- Sports organizations
- Studios
- Retail media
- Entertainment businesses
Media Cloud helps these companies sell ads and media content more intelligently, efficiently and quickly by providing everything sales teams need on one integrated platform. It automates processes and manages the entire subscriber journey.
More than just CRM: What Media Cloud offers
- Description: Manage the entire ad sales lifecycle – from lead generation and quote creation to order fulfillment and invoicing. Optimize ad inventory usage across digital, print, TV and audio channels.
- Capabilities: Real-time inventory management, dynamic pricing, smart advertiser recommendations, cross-channel campaign management.
- Description: Launch, manage and monetize any type of subscription service (OTT streaming, digital subscriptions, pay-TV, gaming, etc.) – from sign-up and billing to churn prevention.
- Capabilities: Flexible product and bundle configuration, subscription models (freemium, pay-per-view, flat rate), automated payment processing, upselling and cross-selling opportunities.
- Description: Gain a holistic view of each customer, subscriber or advertiser. Use these insights to deliver personalized experiences and deepen engagement.
- Capabilities: Centralized customer profiles, personalized communication across all touchpoints, targeted marketing segmentation, integrated customer service.
- Description: Manage complex content licensing and rights processes. Track licenses, durations and usage rights precisely.
- Capabilities: Automated license tracking, rights validation, optimized rights allocation, prevention of legal violations.
- Description: Expand your revenue streams through the direct sale of physical products, merchandise or event tickets via your platform.
- Capabilities: Integrated online shop, product catalog management, streamlined order processing, personalized product offerings.
- Description: Leverage the power of data and artificial intelligence to gain deeper insights and make data-driven decisions.
- Capabilities: Real-time dashboards, predictive analytics for churn, AI-powered content and ad placement recommendations.
Got questions about Media Cloud?
We’re happy to help. Feel free to get in touch!
Your Contact
Maraike Rippe
Senior Manager Customer Engagement
valantic