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Personalization and Optimization at the Highest Level
Adobe Target
Personalization and optimization at the highest level. Adobe Target is the ideal solution for A/B testing and personalization.
Adobe Target: The key to higher conversion rates
In today’s digital world, personalization is key to success. Adobe Target allows you to address your customers in a targeted way, create individual experiences, and increase your conversion rates. The platform offers advanced A/B testing, multivariate testing, and AI-powered recommendations to continuously optimize your offering. This makes Adobe Target an essential solution for data-driven decisions.
A/B Testing & Personalization
- Adobe Target includes everything you need for user-centric optimization:
- A/B and multivariate testing to improve any part of the customer experience
- Personalization for stronger customer engagement throughout the customer journey
- Automation and scalability through the AI power of Adobe Sensei
Especially for Adobe Commerce customers, Target is optimally and easily integrable.
Interesting Facts About Adobe Target
In a dynamic e-commerce environment defined by an ever-growing product range and short attention spans, personalization plays a crucial role. Today’s customers expect tailored and personalized results based on their individual preferences and needs. Integrating personalized elements into a landing page is therefore essential to remain competitive, strengthen customer loyalty, and sustainably increase conversion rates.
Technical Implementation
After creating the account and completing the individual configuration settings, Target can be implemented with the shop or CMS system in various ways:
- Integration via Adobe Experience Platform (Adobe Launch)
- Integration of the Target API in Adobe App Builder
- Direct integration possible via plugins/modules of the respective shop systems (if not using Adobe Commerce)
- Configuration via Adobe Experience Platform Connector
Data Protection Compliance
In addition to powerful features, Adobe Target also ensures that all applications meet the highest standards in terms of data protection:
- Compliance with data protection regulations according to the GDPR
- Opt-out options
- Data minimization
- Anonymization and pseudonymization
- Data security, retention, and deletion
Advantages Compared to Other Tools
- Feature testing and visual (frontend) testing possible
- Seamless integration into Adobe Analytics
- Audiences from Analytics or test groups from Target can be used bidirectionally
- Test groups from Target can be mapped to historical data in Analytics
- Ability to define custom KPIs
- Recommendations and personalization (algorithm builder included in Target)
- Expandability with additional AI options from Adobe
Your Advantage When Working with a Certified Adobe Partner
- Certified Adobe Target Gold Partner: Our certifications highlight our extensive expertise in implementing and using Adobe tools like Adobe Target.
- Tailored solutions: We offer custom solutions to elevate your personalization, A/B testing, or analytics to the next level.
- From analysis to implementation: We analyze your requirements, identify personalization and testing levers, and implement the tools and tests accordingly.
We are happy to advise you
Our team of experts supports you in analyzing your data!
After consulting and implementation, we support you in successfully using Adobe Target so that you can get the most out of it for your specific case.
Hello from Mainz
Vera Hofer
Consulting Lead / Senior Consultant Commerce, AI & Grow
valantic