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Understand, Connect, and Activate Customer Data Effectively
Adobe Real-Time CDP
In times of rising customer expectations, the ability to deliver relevant experiences in real time is crucial. Adobe Real-Time CDP empowers companies to gain deeper insights into their audiences and make data-driven decisions – for greater relevance, efficiency, and sustainable growth.
What Is the Adobe Real-Time CDP?
The Adobe Real-Time Customer Data Platform (CDP) serves as a central solution for consolidating, structuring, and utilizing customer data from various systems for personalized marketing activities. It enables companies to analyze data in real time and derive tailored experiences across all channels – consistent and always compliant with data protection regulations. Scattered information becomes a holistic, up-to-date customer profile that forms the foundation for targeted communication.
What are the benefits of Adobe Real-Time CDP?
Die Adobe Real-Time Customer Data Platform unterstützt Unternehmen dabei, The Adobe Real-Time Customer Data Platform helps companies use customer data intelligently and turn it into real business value. Its main benefits include:
- Real-time data processing: React instantly to customer interactions and create personalized experiences within seconds.
- Central customer profiles: Merge data from all online and offline sources into a single, unified profile.
- Data protection & compliance: Operate in accordance with GDPR and CCPA, following clear guidelines for secure and transparent data use.
- Personalized engagement: Reach your audiences with relevant messages across all channels.
- Seamless integration: Enjoy simple connectivity with the Adobe Experience Cloud and other systems within your infrastructure.
Use Case: Targeted Re-engagement in E-Commerce
The Challenge: An e-commerce company observes that many registered users add products to their carts but abandon the checkout process. To win back these prospects and sustainably increase conversion rates, a targeted reactivation campaign is planned.
How does Adobe Real-Time CDP support your marketing strategy?
Data Integration & Profile Building
- Data collection: On-site behavior – such as viewed product pages, added items, and dwell time – is captured in real time.
- Profile creation: These insights are combined with existing customer data (e.g., email address, purchase history) to form a complete, up-to-date customer profile.
Segmentation
- Audience creation: The platform automatically identifies users who abandoned their carts within a defined timeframe and groups them into a relevant campaign segment.
Personalized Engagement
- Real-time activation: Based on the collected data, automated emails or push notifications are sent – featuring personalized product recommendations, reminders, or exclusive discount offers.
Analysis & Optimization
- Performance tracking: Metrics such as open, click, and conversion rates are continuously analyzed.
- Learning campaigns: Insights gained feed directly into the optimization of future measures – enabling ever more precise and effective communication.
This way, Adobe Real-Time CDP turns fragmented data into measurable results – helping you re-engage prospects with the right message at the right time.
Why valantic Is the Ideal Partner for Adobe Real-Time CDP?
Our Services at a Glance:
- Strategic consulting: Development of a customized data strategy for optimal use of your customer data.
- Technical implementation: Smooth setup and integration of the Adobe Real-Time CDP into your system landscape.
- System integration: Seamless connection with the Adobe Experience Cloud and third-party solutions.
- Enablement & support: Training and continuous assistance to ensure your team can use the platform efficiently and independently.
With valantic, you gain an experienced partner who combines technology, strategy, and customer experience into one powerful package.
Unlock the Full Potential of Adobe Real-Time CDP with valantic
Leverage the full potential of a central data platform to engage your customers in a targeted, personalized, and real-time manner. Our experts will show you how to optimize your data strategy and make your marketing efforts measurably more successful.
Hartwig Göttlicher
Head of Business Development
valantic