Adobe Marketo Engage

With Marketo, companies can not only capture and manage contacts, but also systematically nurture and develop them further.

• Lead Scoring: Every interaction of a potential customer is rated—for example, opening emails, visiting specific web pages, or submitting forms.
• Automated Lead Nurturing: Prospects receive relevant content step by step until they are ready to buy.
• Dynamic Workflows: For specific actions—like requesting a product demo—Marketo automatically initiates a personalized email sequence to guide the user.
• Rule-Based Lead Handover: Organizations can define when a lead should be qualified and passed to sales—e.g. after reaching a certain score.

Example: A software company identifies leads who have downloaded a case study and visited product pages multiple times. The responsible sales rep is automatically notified and receives all past interactions with the lead.

Marketo enables consistent and personalized communication across various channels.

• Email & Marketing Campaigns: Automated, personalized emails based on user behavior.
• Landing Pages & Forms: Create engaging landing pages using pre-built templates or custom designs.
• Predictive Content: Dynamic content delivery based on prior user interactions.
• Multi-Channel Communication: Use email, web, social media, SMS, and push notifications for coordinated outreach.

Example: A prospect downloads a product brochure and is then enrolled in an automated email flow with further info and an invite to a live demo. Marketo also detects that the user registered in the B2B online shop but hasn’t purchased yet. Personalized product suggestions appear in the shop and on LinkedIn. If no response follows, a follow-up email with a custom offer or consultation invitation is automatically sent.

• Dedicated Workspaces and Data Partitions: With Marketo, marketing teams can be clearly segmented by country, region, or business unit – including separate data management and campaign operations.
• Granular User Permissions: Organizations can assign tailored roles and access rights to different user groups. For example, the German team may only access German-speaking leads, while global teams retain a full view of all markets.
• Central Campaign Templates with Local Adaptation: Brands with an international footprint can create campaigns centrally and then easily adapt and reuse them for specific regional audiences.

• Campaign Performance at a Glance: Marketo tracks every campaign from email open rates to conversions – enabling data-driven campaign optimization.
• Identify Effective Channels: Attribution models help uncover which touchpoints along the customer journey contribute most to lead development.
• Transparent Lead Funnel Visualization: The full journey of a lead – from the first touchpoint to final conversion – can be clearly visualized and tracked in Marketo.

• Connection to Common CRM Systems: Marketo easily integrates with platforms like Salesforce or Microsoft Dynamics – enabling seamless processes without manual data handling.
• Automated Lead Synchronization: Customer data is updated in real-time and handed off to the appropriate sales team based on lead status.
• Real-Time Notifications: Sales reps receive immediate alerts when a prospect shows strong interest – for example, through repeated visits to product pages or quote requests – enabling timely follow-ups.

Adobe Marketo Engage offers a broad range of intelligent features that vary depending on the license tier. These include AI-powered applications, live chat tools for real-time customer engagement, automated event and webinar tools, and deep attribution analytics for measuring campaign success.

Together, we identify the right licensing model for your needs and guide you from implementation through to optimal use – tailored to your overall marketing strategy.