Data-driven decisions & greater Success with Adobe Analytics

Adobe Analytics: The all-in-one solution for modern web analytics

Adobe Analytics helps you better understand your digital touchpoints and develop data-driven strategies. With modern analytics features, instant insights, and intelligent forecasts, you can identify trends early, derive actions, and create personalized customer experiences. As experienced Adobe Analytics partners, we help you unlock the full potential of your data and future-proof your business.

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Web tracking & analysis with Adobe Analytics How to get real value from your data

Adobe Analytics sets new standards in web analytics, offering extensive capabilities for marketing intelligence and data-driven forecasting. If you’re looking for precise analysis, meaningful reports, and maximum transparency, Adobe Analytics is the ideal platform.

The core areas of Adobe Analytics at a glance

Web-Analytics

Analysis of classic KPIs such as page views, complex user journeys, interactions or content performance
Visualization of funnel and flow analyses for better traceability
Combination of internal and external data sources for a holistic picture
AI-supported evaluations with machine learning for precise customer insights
Targeted segmentation and clear presentation with “Segment IQ”

Marketing-Analytics

Complete focus on the customer and their behavior across all channels
Holistic view of all touchpoints along the customer journey
Fast aggregation of large data volumes from different sources

Attribution

Capture and evaluate touchpoints in terms of conversion impact
In-depth analysis of ads, campaigns and content downloads
Cross-channel attribution to optimize your marketing investments
Integration of CRM, offline, loyalty and IoT data for advanced analytics

Predictive analytics

Forecast future developments based on existing data
Use of intelligent algorithms to predict user behavior
Identification of high-conversion target groups and actions

Your Adobe Analytics Partner: From analysis to success

Adobe Certified Professional Adobe Analytics certifications

As an Adobe Gold Partner, we have in-depth expertise in the introduction and use of Adobe Analytics. Our team supports you in exploiting the full potential of your data and gaining real added value.

Our services at a glance:

End-to-end service: Comprehensive support from initial analysis and conception to technical implementation and long-term optimization.
Individual strategies: Development of tailor-made concepts to optimize your personalization and test logic.

Linking Adobe Target & Analytics: Smart personalization through data synergies

Adobe Analytics forms the basis for successful personalization:

Use as a central database for testing, personalization and targeting
Use of analytics segments in Adobe Target test scenarios
Consideration of historical data in test evaluations
Analysis of complete user journeys on the basis of target test groups

Verknüpfung von Adobe Target & Analytics

Adobe Digital Foundation: The perfect solution for medium-sized e-commerce companies

Especially in the DACH region, SMEs are considered the driving force of the economy and generate the largest share of digital commerce revenue. For this diverse target group, Adobe offers a specially developed solution package with the Adobe Digital Foundation.

This concept combines multiple components of the Adobe Experience Cloud and targets mid-sized companies looking to digitize and streamline their processes. The four central components at a glance:

Digital foundation: Selected applications from the Adobe Experience Cloud create a digital foundation that supports companies on their way to a future-proof process landscape.
E-commerce: Whether relaunch, further development, or complete build-out of an online shop – with Adobe Commerce and its strong partner network including valantic, companies receive all the technical and strategic tools for successful digital commerce.
Marketing automation: With the Adobe Experience Cloud, cross-channel marketing campaigns (email, mobile, web, or social media) can be set up efficiently, expanded, and flexibly scaled.
Work Management: Powerful, centrally controlled tools foster digital collaboration in mid-sized companies – in marketing, IT, product development, or project management.

More on this topic: Insights from our blog & references

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Blog · April 17, 2025

Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning

Analyzing user data is essential to success in e-commerce. Adobe Analytics equips businesses with powerful insights into customer behavior and preferences. However, to ensure seamless and effective implementation, there are several critical factors to consider. In our article, we outline the key steps for getting started successfully – featuring a real-world customer success story.

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Case Study

More efficiency for Metrohm through targeted analysis with Adobe Analytics

Together with valantic, Metrohm AG optimized its tracking activities with Adobe Analytics. As a result, the company wanted more efficiency in the use of the software, such as a more targeted analysis of user interactions and better reporting quality.

Request advice now

Hello from Mainz

Hartwig Göttlicher

Head of Business Development

valantic

Hello from Mainz

Vera Hofer

Consulting Lead / Senior Consultant Commerce, AI & Grow

valantic

+49 61319079898