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Verbier 4 Vallées

The desire for a new, visually appealing website was strong – and bringing it to life as quickly as possible even stronger. The challenge: numerous features had to be implemented within a very short time.

A freerider in Verbier rides down a steep powder slope, surrounded by spectacular Alpine scenery.

Challenge

An old company site here, a stand-alone ticket shop there, and then there was also the site of the tourist board: Information on the “Téléverbier” mountain railways could previously only be found on different websites and in different areas

The consequence: For users, the search for information turned out to be a time-consuming affair – on partly outdated websites. What was missing was a holistic website for the mountain railways that could serve as a platform for customers.

Verbier 4 Vallées

Verbier 4 Vallées

Screenshot of the new website of the Verbier 4 Vallées tourist area, shown on a PC screen and two smartphones.

Screenshot of the new website of the Verbier 4 Vallées tourist region. Displayed on 3 smartphones.

Overview of the ski resort page for Verbier 4 Vallées, focusing on ski cross, skiing, and snowboarding in Switzerland’s largest ski area.

Homepage of the Verbier 4 Vallées website featuring highlight sections such as annual pass benefits, culinary offers, and live webcams.

Goals

The goals that needed to be achieved through a separate mountain railways website were clear from the beginning.

  1. 1

    New, contemporary appearance

    All content and products of the mountain railway are presented clearly for users.

  2. 2

    Appealing online shop

    All product categories in the online shop are clearly structured.

  3. 3

    Increase in online sales

    e.g. for ticket sales

Implementation

For this ambitious project, a team full of valantic experts was assembled: Three creative minds of the Design team gave it their all to present the content provided by the two content experts in a visually appealing way. Another two people from the Web Performance Optimisation team made sure that the content was search engine friendly and optimised in terms of a holistic customer experience. A total of seven frontend and backend experts were deployed for various adjustments and developments.

Two project managers kept an eye on things throughout the entire project: They tracked the progress, ensured compliance with set deadlines, and acted as a point of contact for the client.

Numerous development hours later and nine months after the kick-off, the time had finally come: On 22 June 2021, “the switches were flipped” and the website went live in three languages.

Screenshot of the new Pimcore-based website for Verbier 4 Vallées

Verbier 4 Vallées

More than just nice to look at

Even at first glance, the website captivates users with its high-performance, clean and modern design. And thanks to the optimised content structure, it’s easy for them to find their way around..

With a customer profile for the webshop, users now see everything at a glance: from their order history to the benefits of an annual pass. By the way, the staff of the mountain railways are happy about the B2C shop as well: The booking tool, the cancellation tool, voucher voiding and up-to-date ticket availability management make their daily work a lot easier.

Screenshot of the weather page of Verbier 4 Vallées

Other highlights of the new website

  • content commerce integration for seamless integration of products and the booking process
  • B2C shop with dynamic ticket pricing, events, activities, and packages
  • B2B shop for select partners
  • personalised newsletters based on user segmentation
  • quick and easy creation of additional pages thanks to the website’s multi-framework approach
Screenshot of the new Pimcore website for Verbier 4 Vallées

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