Digital travel commerce for Silvretta Montafon

• new website-wide navigation concept
• SEO-optimized web copy in German and English
• professional content management
• redesign of the e-commerce process for cross-company service sales incl. content commerce and cross-selling concept
• connection to the interfaces of incert, Axess, INTERSPORT Rent and Intermaps
• customer account as a future driver of customer loyalty

Silvretta Montafon is a stand-out holiday destination that offers outdoor sports and leisure activities set against the stunning backdrop of the Montafon mountains. Nature lovers and sports enthusiasts benefit from a comprehensive vacation package, now enhanced by a cohesive and user-friendly presentation of services on their website.

In recent years, Silvretta Montafon has steadily expanded its online services. The final piece of the puzzle followed in 2024: The e-commerce process underwent a complete overhaul as part of this showcase project. Both the internal and user-facing aspects were streamlined for optimal use. The website now features the possibility to book experiences, buy merchandise, or purchase vouchers and gift cards.

Beyond a cutting-edge redesign, the entire technical concept was revamped and implemented. This included the launch of a new web store for tickets, rental equipment, experiences, and events, as well as various interfaces to the point-of-sale, payment, and property management systems of Silvretta Montafon businesses. It’s a clever solution designed to facilitate integration and embed everything seamlessly within the operational workflows.

In addition to the integration with Axess for ticketing via API, the newly developed interface from incert to Pimcore has been crucial for enhancing the user experience. Now, everything from booking experiences to purchasing vouchers and merchandise can be handled online – from a single source.

A standout feature of the website is also the digital sale of experiences on and around the mountains. Full integration across all systems through interfaces with Pimcore enables the combined booking of various services. Tickets for mountain cableways, restaurants, experiences, events, rental equipment, vouchers, merchandise, and more can all be added to a single shopping cart.

As a foundation for future customer loyalty initiatives, the new customer account allows users to manage their data, tickets, previous purchases, vouchers, and other services.

“The collaboration was exemplary and professional from the conceptualization through to the project’s implementation. The relaunch has significantly advanced our digitalization efforts and brand positioning. Our vision of a new, cutting-edge e-commerce platform coupled with seamless operational workflows was certainly fulfilled,” says Thomas Ettenberger, Head of Sales & Marketing at Silvretta Montafon.