Digital relaunch for the tourism destination & cable car companies

valantic chose a shared framework approach that deliberately leverages synergies while preserving each partner’s independence. The new platform is based on state-of-the-art Pimcore and front-end technology and was developed consistently with a mobile-first mindset. The scalable multi-portal architecture allows for seamless expansion to additional areas in the future – without structural breaks or design inconsistencies.

From a technical perspective, legacy systems were replaced, interfaces harmonized, and the complexity of the existing landscape sustainably reduced. The result is a forward-looking solution with a completely new, user-centered design approach and a dynamic experience and content concept that guides guests through all four seasons – inspiring, informative, and intuitive all the way through to booking.

The platform stands out for its high level of innovation:

• multi-tenant framework that connects the tourism destination and the cable car companies
• recognizable, shared brand presence thanks to a unified design system
• high flexibility through a scalable, future-proof framework
• efficient use of synergies across all partners
• immersive, cross-season content concept
• Form Builder with AI support
• single sign-on between the customer club, Feratel Booking & More, and Incert services
• AI-based translations and image metadata
• consistent accessibility across the entire platform

One of the key strengths is the AI-powered Form Builder: Customers can create forms with flexible FieldTypes and validations directly in the CMS. Thanks to AI, forms can even be generated from prompts – a significant gain in efficiency for day-to-day operations.

This combination of data intelligence, UX design, and technological depth sets new standards in alpine tourism.

Schladming-Dachstein is one of Austria’s leading tourism regions. With ten cable cars, six adventure centers, and numerous partner businesses, it offers visitors a strong and diverse range of experiences across all four seasons. The region stands for alpine quality, genuine hospitality, and authentic Austrian experiences.

The new website gives the region a consistent, modern digital identity – clear, inspiring, and consistently user-centered.

The collaboration was characterized by openness, mutual respect, and strong discipline on all sides. During an intensive concept phase, different project stages were aligned and harmonized, with strategic guidance from netzvitamine GmbH. The early go-lives of the cable car operators – Planai, Reiteralm, and Hauser-Kaibling – marked important milestones and confirmed the robustness of the framework.

Regular check-ins, clear SteerCo formats, and targeted breakout sessions enabled a coordinated approach across all stakeholders.

The primary goal was to digitally unite the region’s key stakeholders. A shared brand presence, a modernized technical setup, and the development of a sustainable, scalable framework were at the heart of the project.

The overarching vision: to create a benchmark in alpine tourism that brings together design, technology, and experience – and strengthens the region’s digital competitiveness in the long term.

The project has brought forth a modern platform designed for growth:

• 4 partners integrated – with many more to come
• consistent brand presence across multiple portals
• mobile-first UX and a modern look & feel
• stable, scalable technical foundation
• future-ready basis for AI, loyalty, and automated processes

The framework continues to grow. New portals, additional features, and AI-based services are already on the roadmap.

The project was designed between August and December 2024 and implemented from January to November 2025. The long-standing partnership between Schladming-Dachstein and valantic – working with the cable car operators since 2014 and with the region since 2003 – provides a strong foundation for the digital future.